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The Study is mainly done to find out the relative effectiveness of celebrity endorsed advertisement, non-celebrity endorsed advertisement and advertisement with no endorsement in influencing the purchase intention of consumers. Further, the Study is done for the Same Product and for the low involvement Product especially personal care product. Given the purpose of the study, the descriptive research technique is used. In the Study, low-involvement non-food Product Category is considered and three type of endorsed advertisements (Celebrity, Non-Celebrity and No Endorsement) are used and the study is done on 200 Consumers. Three Print advertisements are used as stimuli. The study suggest that for low-involvement personal care product category especially in case of Print media, advertisements endorsed by Celebrity has more favourable/positive impact in influencing the Purchase intention of consumers as compared to advertisements with non-celebrity endorsement and advertisements with no endorsement at all. A major implication from the findings for the managers or advertising agencies is that the impact of advertisement has more favourable impact on consumers’ purchase intention when it is endorsed by celebrity especially for Print media.The contribution of the study is in addressing an area that has not been very well researched yet, and in addressing a research question that has not been investigated properly.

Majority of refrigerator works on vapor compression refrigeration system. The system consists of compressor, condenser, expansion valve and evaporator. The performance of the system depends on the performance of all components of the system. The main objective of the present study is to study the performance of a domestic refrigerator by placing shell and tube type heat exchanger immediately after the condenser to extract more amount of heat by sub cooling process by using ammonia as an external cooling media.

The Healthcare industry is generally “information rich”, but unfortunately not all the data are mined which is required for discovering hidden patterns & effective decision making. We are evaluating the performance of Simple K-Means algorithm Clustering using the mode of classes to clusters evaluation with the prediction attribute nom. The performance of these techniques is compared, based on accuracy. As per our results accuracy of Simple K-Means Clustering, Sequential Minimal Optimization and Sequential Minimal Optimization via Simple K-Means Clustering are 80.85%, 83.82% and 96.69% respectively. In our studies 10-fold cross validation method was used to measure the unbiased estimate of prediction model. The model uses medical terms such as sex, blood pressure, cholesterol like 13 attributes to predict the likelihood of patient getting a Heart disease. Until now, 13 attributes are used for prediction. Our analysis shows that classification model SVM via Simple K-Means Clustering predicts cardiovascular disease with least error rate and highest accuracy of 96.69%.

A series of some solid transition metal complexes of some mannich bases, substituted N-(1-piperazino) benzamide with Ca (II), Cu (II) and Zn (II) complexes in the presence of ice cold condition. The newly synthesized compounds were characterized on the basis of elemental analysis, IR, 1H NMR and mass spectra. All the synthesized compounds were tested for their anti-inflammatory, anti nociceptive, antibacterial activities against Gram + and Gram – bacteria. The synthesized compounds were screened for inflammatory activity via standard approaches, and they have shown positive anti -inflammatory activity.

This study compared the effect of task-based and systematic instruction on L2 learners’ productive vocabulary retention. The participants of the study were 73 Iranian female intermediate EFL learners who were divided into a split information task group (n=25), a shared information task group (n=25), and a systematic instruction group (n =23). Before treatment all the participants were given a fill in the blanks pretest to check their vocabulary production ability. Then the new words were taught to the three groups. Two weeks after the end of the treatment, the vocabulary productive delayed posttest was administrated. The results showed that task-based instruction improved the learners’ productive vocabulary retention significantly more than systematic instruction providing that the task type was taken into account. The participants under task-based instruction could follow some principles (Thornburg, 2002) essential for moving the new words from short-term store into permanent long-term memory such as repetition, retrieval, pacing, active Use, cognitive depth, personal organizing, and attention, and as a result, they could have more successful performance in the vocabulary productive delayed posttest than the systematic instruction group.

Sense of well-being or life satisfaction is one of the most important features that a qualified mental health should be enjoyed. Sustainable and inclusive concept of life satisfaction is the general feeling of the community towards a world in which people live reflect and Individual and social aspects of the case so as to find out. So in addition to individual factors influencing satisfaction, social factors are also examined, including the amount of social capital. This study examined the relationship between social capital and life satisfaction among young people, is in Hamedan. In this regard, this study seeks to answer this question are the various dimensions of social capital and life satisfaction, what relationship there? In the present research, surveys and data collection, Questionnaire is a multistage sampling, using a random sample of 380 young people has been studied in Hamadan. Such variables as independent variables were examined in this study including; social trust, social integration, social participation, The total amount of social capital, socio – economic, age. Thus the effect of each of these variables were assessed on Life satisfaction to show that is there any correlation between these variables and Life satisfaction of the citizens or not. The findings suggest that there is a significant relationship between independent and dependent variables investigated.

The rationale of study is to investigate the effects of employee empowerment on achievement motivation and contextual performance of employees. Responses of employees in Public and private banks have been analyzed by using regressions analysis. The results of study show the positive impact of employee empowerment of achievement motivation and contextual performance of employees. It implies that employee empowerment is important for achievement motivation and ultimate performance for employees working in dynamic corporate environment.

The present study was carried on to investigate the relationship between EFL learners’ behavioral patterns in learner/ teacher-centered classes and the proficiency level of the learners. It is believed that as one moves up from one level of proficiency to another, classroom interaction becomes less teacher-centered and learners have a bigger share in classroom discourse. The participants of the present study were 180 female students of nine EFL classes majoring in ‘Interchange 1’, ‘Interchange 3’, and ‘Passages 2’ books at Sadr English language institute. In each of the classes under study, a total of sixty minutes of classroom interaction was tape-recorded, thirty minutes of which was randomly chosen for the sake of the present study. The tape-recorded data were later analyzed based on Brown’s Interaction Analysis System (BIAS). A post hoc sheffe test was conducted to shed light on the differences. It was revealed that learners showed the most responding behavior at the advanced-level classes, and they showed less responding behavior at the intermediate classes, and they showed still less responding behavior at the elementary level classes. The results also showed that teachers had the most frequency of talking at the elementary level classes, and they had the least frequency of talking at the advanced level classes. Teacher talk at the intermediate classes was in between.

Aim of this present study is to investigate the relationship between social capital &; knowledge Management Company in the Iranian national refining and distribution of oil. Our model has four dimensions of knowledge management and a model for social capital. The statistical sample of this study was the manager and employees of the Iranian national oil refining and distribution company based in the proposed model of research, we examined the hypothesis of the research, which consisted of a main hypothesis and five hypotheses of submarines. At last, the research hypotheses were tested By Spearman Correlation Factor and four hypotheses were accepted and one of them weren't accepted And their significance factor was confirmed. Afterward, by the multi factor data analyzer, it was noticed That the independent variables of research has multi dimension correlation with km as a dependant variable

Although transportation is one of the basic means of measuring development, in a country, in most developing countries, rural transportation is inadequate. The study discusses the importance of the role of transportation in development with respect to rural settlement areas in rural areas of Plateau State in Nigeria. The approach was based on field observation and the interpretation of data collected to inform the role transportation plays in the transportation of agricultural produce. Roads conditions were assessed through respondents and how they ranked the conditions of roads in selected rural settlement areas in Plateau State. This was preceded by analysing sets of data from a desktop survey to put the study in context. The transportation problems faced by rural dwellers in Plateau State impacts negatively on their quality of life i.e. high cost, inadequate maintenance of roads. In spite of these challenges rural dwellers cannot do without transporting their produce to market centers. However, the challenges the challenge are the costs, the road conditions and inadequate provision for transportation of agricultural produce from rural areas to market centers.