Archives-December 2021

Leveraging social media advantageously in marketing is one of the important innovative strategies that has made it easier for business managers to enhance consumers engagement and exploit purchase intentions. The lack of social media marketing (SMM) strategies to engage consumers has generally impeded small business manager effectiveness (SBMs) to compete and increase sales. SBMs and owners who fail to reach, engage consumers, increase sales, and remain competitive in the market are at a higher risk of failure. Rooted in the theory of diffusion of innovation (DOI), the purpose of this qualitative exploratory multiple case study was to explore the strategies that SBMs use to develop and effectively implement SMM strategies to improve consumers' engagement. The specific study population comprised six business managers of six successful small businesses in Maryland who effectively used social media marketing strategies to engage consumers for at least 5 years. Data were collected via semi-structured interviews and a review of the companies’ documents. A thematic assessment grounded in DOI helped in identifying the major theme of content design and engineering. SBMs might benefit from this study's findings by increasing their knowledge of the SMM strategies that are most beneficial in developing consumers' desired SMM content, selecting the very appropriate social media platforms, and developing highly effective customer reach and engagement strategies. The implications for positive social change could include the potential for business leaders to increase business success, which bodes well for increased social and community welfare and prosperity.

Gallbladder herniation is a complication of patient with antecedent of abdominal surgery. We report an old patient with history of appendectomy several years ago, consulting for abdominal swelling. Patient performed a CT scan. Patient diagnosed as gallbladder hernia. Patient was treated surgically and discharged in good clinical condition. Gallbladder hernia is a very rare condition that can occur at any age and can be treated surgically.

Marine macroalgae (seaweeds) are renewable resources of our Earth and make a substantial contribution to marine biodiversity. Seaweeds are presently considered as the plant-based and alternative form of food, due to the presence of nutrients including carbohydrates, protein, vitamins, and minerals as well as a rich source of health-promoting compounds to control or cure the wide spectrum of disorders and diseases. About 11, 000 species of seaweeds have been reported worldwide. Among them, ca 221 of seaweed is cost-effectively important and utilized in the various broad field of science. In India, a total of 865 species of seaweeds, belonging to 234 genera were reported so far from the various coastal states. In respect of this, the current study endeavoured to itemize the presence of therapeutically and economically significant seaweeds from the coastline of Andhra Pradesh. Andhra Pradesh contains the second-largest coastline (ca 973Km) among the states of India, next to Gujarat. It comprises various kinds of rocky bodies, which may perform as the suitable substratum for the enormous diversity of marine macroalgae. The rocky bodies stretched from Visakhapatnam to the Srikakulam districts. A total number of 112 stations were selected to furnish the inventory of marine macroalgae between March 2017 and August 2019. Based on the perusal of literature collection, a total of 58 species found to be the monetary potential with bioprospecting capability and being used for biological activities including antibacterial antiviral, antifungal anticoagulant antitumor, anti-inflammatory, etc. Further, the present study reviews and enumerates the consumption and utilization of seaweeds correlation with their aspects on the nutritional range, economic, and biological values.

A cross-sectional study was carried out from April 2018- May 2018 to determine the prevalence of Haemonchus contortus in sheep slaughtered at Shambu municipal abattoir, south west Ethiopia. Appropriate procedure was applied for postmortem examination and sample collection. A total of 384 sheep abomasums, collected from randomly selected sheep, were examined on postmortem. The overall prevalence of H. contortus was found to be 29.9%. It was noticed that high prevalence was recorded in animals with poor body condition (37.6%), followed by good body condition (23.07%) and the lowest was recorded in animals with medium body condition (22.6%). The occurrence of haemonchosis was more frequently recorded in youngest (less than one year) (28.5%) than in older (above one year) sheep (25.9%) but there was a statistically significant difference (P<0.05) observed with the risk factor (age) in relation to the prevalence of H. contortus. However, there was no statistically significant difference (P>0.05) observed among the risk factor (body condition) in relation to the prevalence of H. contortus.

Extensive field and site investigations were conducted to assess and evaluate the situation in the presently exploited quarries of cement raw materials in Yemen. These quarries have several geological complications represented mainly by high elevations, steep slopes, rugged topography, heterogeneity in bed thickness, lithologic composition and quality, presence of igneous sills and dykes, intensive fracturing and jointing and abundance of karstification features. Moreover, the processes of quarrying and related operations have several negative environmental impacts the most important of which are soil failure, overburden and land sliding, toppling and rock falls (which result in considerable mass wasting) and emission of dust and noise. Generally, quarrying operations are more hazardous in quarries of gypsum and basement rocks than in those of carbonates and volcanics. Furthermore, the quarries have problems related to the conservation of natural resources. These are represented primarily by the excavation of the valuable agricultural and reclaimed lands and improper exploitation of the cement raw materials and the fresh and underground waters the reserves of which decreased drastically. To deal with the above-mentioned problems, a number of recommendations are outlined. They comprise mitigation measures which must be strictly implemented. Also, it is of almost importance to conduct prospecting for new occurrences of the presently exploited cement raw materials and their possible substitutes as well as additional groundwater resources.

Diabetic foot ulcer is one of the chronic complications of diabetes which has more than 25% lifetime risk and it is the leading cause of non-traumatic lower limb amputation. This study aimed to explore the prevalence and associated factors among diabetic follow-up clinic attendees. A total of 261 study subjects were involved with a 100 % response rate. The mean age of the respondents was 51.13 + 12.581 years. The majority 176(67.4%) of the study subjects were males and most 159 61%) of the respondents were urban residents and the prevalence of diabetic foot ulcer was found to be 22.6%. Statistical analysis of the finding indicates poor foot care AOR 3.93295%CI (1.113,16.468, peripheral neuropathy AOR 6.223 95%CI (1.309,29.59), duration of diabetes ?10 years AOR 5.463 95%CI (2.603,28.013), HbA1c level ?7.0mg/dl AOR 68.404 95 CI (13.523,346.015), and overweight AOR 17.389 95%CI (2.979,101.505) had a statistically significant association with a diabetic foot ulcer. This study indicates a high prevalence rate of diabetic foot-ulcer and recommended to focus on the implementation of patient education in regard to prevention methods and in-service training for health care workers as part of capacity building.

The variation of dielectric constant with temperature of mixed compound of Zirconium titanate with aluminium and other dielectric parameters have been measured between the temperatures 35°C to 300°C using the capacitance bridge model ZENITH-M92A and Q meter at the frequency of 2000 Hz in which percentage of Al is from 20 to 35. The solid solution of mixed compound of Zirconium titanate with aluminium has excellent dielectric property such as dielectric constant of nearly ? = 7000, quality factor Qf = 25000GHz and temperature coefficient of resonant frequency ?f = 75 ppm/ºC which is very much useful in ceramics engineering and communication system. In the measurement, it have been observed that the compound has lower value of dielectric constant (? = 1580) below 36ºC, which rises upto a value of 5500 at the moderate temperature of 76ºC. After this temperature the dielectric constant of compound decreases upto the value of nearly 1500 at the temperature of 88ºC and a high peak is obtained at the temperature of 150°C (? = 10000) in the heating cycle curve with some fluctuations. When the variation of dielectric constant was studied in cooling cycle the peak was observed at 140ºC(? = 10000), above and below this temperature, dielectric constant decreases with some intermediate fluctuations. The cooling cycle curve does not follow heating curve because of the temperature relaxation of the compound. Annealing Zirconium titanate with aluminium increases the order parameter and improves the dielectric quality factor. Many investigation showed as the mixed compound as a useful temperature-stable dielectric ceramic device and by increasing aluminium content in the mother compound, its quality factor also increases with a little effect on dielectric constant. One of the advantages of ZrTiO4 with aluminium is that by varying the aluminium content, we can control temperature coefficient of resonant frequency ?f without drastically affecting the other properties.

The infectious disease pulmonary tuberculosis (PTB) and the non-infectious disease diabetes mellitus (DM) constitutes major health problem in the society. Many research studies acknowledging the negative health impacts of DM on patients with PTB. In this study 500 PTB patients with DM had been subjected to screen for anemia. Hb % had been studied to evaluate their anemic status. The study results had been strongly proving about…% of the PTB patients were found to be affected by anemia. From this study results, it has been concluded that the patients with DM and PTB had been documented with mild to severe type of anemia . These patients require special care to treat anemia which in turn helps in the management of PTB and DM.

Over the years, Nigeria has increasingly faced enormous apprehension arising from conflict and insecurity from Nigeria’s contiguous countries individuated by armed bandits and armed herders, who take advantage of our porous borders to perpetrate monstrous crimes with negative impact on our internal security. In the study, some fundamental objectives stated: To examine the nature of conflict and insecurity in Nigeria, the role of ECOWAS protocol on free movement in west Africa in the conflict and the role of the Nigerian security apparatus in the incidents of cross border crimes and increase conflict and insecurity in Nigeria. In this paper, we used qualitative materials with the application of historical analysis. The findings revealed Nigeria inherited conflict and insecurity from its geo-political location with northern contiguous neighbours. Besides the porous border, the religious and cultural affinity of people across the border are playing a significant role in aiding armed bandits, armed herders, religious fanatics and Boko Haram insurgency who recklessly infiltrate and criss-cross into and out of Nigeria to unleash wanton destruction of lives and property. More worrisome is the spate of killings and kidnappings taking place all over Nigeria. It was also revealed that the free movement of illegal aliens across the border has resulted in a proliferation of small arms and light weapons paraded by herdsmen as they graze their cattle. The paper recommended that Nigeria should exploit the positive aspects of its diversity to enhance national integration, to ward off illegal aliens, there should be collaborative security effort and a holistic water-proof surveillance among by security operatives along the borders of both countries to checkmate the nefarious activities of legal and illegal aliens crossing the borders at will to commit violent crimes in Nigeria, the ambiguous role of ECOWAS protocol on free movement in west Africa should be reviewed to limit the movement of miscreants across borders amongst others.

This paper investigates Curie point depth and heat flow over parts of Bida Basin Nigeria using Aeromagnetic data. The study area is between Latitudes 8.5oN and 9.5oN and Longitudes 5.5oE and 6.5oE being represented by four aeromagnetic maps in 16 overlapping blocks involving towns like; Pateji, Baro, Bida and Agbaje. Depth Estimations were made using Spectral Analysis from which estimates of Curie point depth, geothermal gradient and heat flow were made. Heat flow estimated from spectral inversion revealed seven geothermally active areas with the following values; 60.45mWm-2 (Pategi), 60.91mWm-2 (Baro), 60.99mWm-2 (Baro), 65.87mWm-2 (Bida), 67.67mWm-2 (Agbaje) and 64.00mWm-2 (Agbaje).These areas (Agbaje for instance) are recommended for further geothermal exploration.