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Public concern for ecological issues has shown an increase over the past three decades. In this modern era of social marketing, ethics in business have become strategic decisions in marketing. Marketers have started responding to consumers’ growing ecological consciousness by developing environment friendly products. Consumers have positive attitudes towards green buzz but this positive attitude in environment issues is not translated fully into the interest consumer show in their scrutiny behaviours. This study determines to find the impact of demographic factors upon green perception. A survey was conducted to gather responses from respondents of Amritsar and Jalandhar region (Indian cities). A total of 119 respondents, responded to a 10 questions questionnaire. The result indicated that Gender plays a significant role in formation of green perception.

Environmenatal factors such as climate change, gradual decrease in water resources and threatened habitants prompted the need to monitor our environment and implement better policies to protect it, thus monitoring soil pF (potential factor) values become increasingly important for environmental monitoring. The commonly available instrument(tensiometer) do not measure the range of available moisture in all soil types rather measures soil water suction. The need to measure the range of available moisture in all soil types with accuracy led to the modification of tensiometer for satisfactory laboratory results. Due to the shortcomings associated with tensiometer readings, the pressure membrane apparatus is an important instrument for optimizing irrigation and erosion prediction models.This pressure membrane with extractor has two main components:a porous plate with air entry pressure and a sealed pressure cell. The soil from which pF value was to be determined was placed in a chamber in which the pressure increased above atmospheric pressure. The side of the chamber which supports the soil consists of a pressure relief valve supported on a pressure hose. This is to ensure that the extractor chamber was not over-pressurized. The soil water potential with the corresponding mositure contents of four soil samples: A (clay soil), B(loamy soil), C (sandy soil) and D (silt) obtained from different locations were determined using pressure membrane apparatus. At a potential of 104hPa, samples A,B,C,D showed moisture content of 0.05,0.25,0.30, and 0.45cm3/cm3respectively. From the obtained results, at potentail close to zero, sandy soil is close to saturation and moisture held in the soil, primarily by capillary forces. From the laboratory analysis, moisture content decreases with high moisture cohesion.

In this study the determinants of share price movements of sugar sector of Pakistan are determined. Data is taken from 2005-2010 of each company of sugar sector. Data is analyzed using three methods as by descriptive statistics, correlation and regression analysis. As in this study ROA (return on assets), ROCE (return on capital employed), EPS (earning per share) and dividend are used as an independent variables and share prices as dependent variable. Relationship between variables is determined through correlation and how much change in dependent variable due to independent variables is determined by regression analysis. Result show that 13.25%variation in dependent variable is explained by ROA, ROCE, EPS and dividend.

Wetlands are the sites of natural succession and therefore contain all the groups of plant kingdom in a single place. The present paper encompasses the floristic account of Pteridophytes occur in wetland of Gorakhpur and adjacent districts of Uttar Pradesh. In this region, varies wetlands like Ramgarh Tal, Tura Nala, Salona Tal, Narya Tal, and Ratoi Tal and varies small water bodies. A total of 20 Pteridophytes species were recorded from the wetland.

Engineering industry, mostly steel are heats treated under controlled sequence of heating and cooling to alter their physical and mechanical properties to meet desired engineering applications. In this study, the effect of heat treatment (Isothermal annealing process, full annealing and normalizing) on the microstructure, fracture section and some selected mechanical properties of ingot 30CrMoV9 steel such as ultimate tensile strength, tensile yield strength, percentage reduction, percentage elongation, toughness and hardness. Sample of steel was purchased from local market and the spectrometry analysis was carried out. The steel samples were heat treated in an electric furnace at different temperature levels, holding times and then cooled in different media. The mechanical properties of the treated and untreated ingot samples were determined using standard methods. Results showed that the mechanical properties of ingot 30CrMoV9 steel can be changed and improved by various heat treatments for a particular application. It was also found that the full annealed samples with mainly ferrite structure gave the lowest tensile strength and hardness value and highest ductility and toughness value. While normalizing sample which comprise martensite gave the highest tensile strength and hardness value and lowest ductility and toughness value.

Healthy and comfortable indoor air climates are essential for any type of building environment. Particularly, classroom air environment and thermal comfort has an important role in the teaching and learning process as it could be engaging students in activities that promote their performances, such as understanding of concepts, abilities of problem solving, and attitudes towards learning, and etc. In order to achieve such better indoor air environment and thermal comfort in classrooms, school buildings usually have been required to HVAC system operate with design norms.

In recent years the natural supply of phenolic substances has been greatly increased due to the release of industrial byproducts into the environment. Phenol is one of the most widely used in the organic compounds in existence and is a basic structural unit for a variety of synthetic organic compounds including agricultural chemicals and pesticides. Among all the toxic compounds, phenol and its substituent phenolic compounds contribute a remarkable adverse impact to the environment. These are major xenobiotics, which are often found in the effluents discharged from the industries such as paper and pulp, textiles, gas and coke, fertilizers, The US Environmental Protection Agency (EPA, 1979) had classified the phenolic compounds as high priority pollutants due to their extensive impact on the deterioration of the water environment. In this review paper, we described about plant phenolic compounds, phenolic effects of human exposures, animal exposures, effect on children, reducing the risk of exposure and medical tests to determine concentration of phenol. Key Words: Phenol, Environment, plant phenolic compounds, Human Exposures, Animal Exposures and medical tests.

The urinary bilharziasis are parasitic affections whose pathogenic agent is Schistosoma. Only the urogenital schistosomiasis due to the species S. haematobium exists in Morocco. The testicular sites of bilharziomas are rare. We report an interesting case of epididymal bilharziasis in a young man with only apparently benign nodules of the testes on imaging.

The professional ethics of accountants is an important issue directly relating to the integrity of the profession and its ability to secure the public trust. A job that is proper for the ethics is the job that is done by showing the necessary attention in the best way.Businesses as the institutions operating in certain environmental conditions are affected not only by their environments in the decisions that they give; they also affect their environments by their decisions and actions. Businesses? understanding the impact of their actions on society and taking these effects into consideration while taking decision and applying to them are related to the sense of social responsibility.This study aims to analyze the concept of Principles, approaches and Ethical standards in the accounting profession and how these Ethical standards are formed. Ethical accounting requires the application of moral principles, ethical practices and ethical standards. So learn and develop the basic concepts of ethics in the accounting profession is an essential first step.

In drilling mud formulation, evaluating the mud cuttings carrying capacity provides the means of establishing its wellbore hole cleaning potential. Thus, a synthetic-based mud was formulated from derived ester and evaluated for its mud weight and rheological properties: plastic viscosity and yield point. A two level-three factors (23) full factorial design was performed to evaluate the cuttings carrying index (CCI) of the formulated synthetic-based mud. This offers the privilege of assessing the combined effect of these factors: plastic viscosity, yield point and mud weight on the cuttings carrying capacity of the mud. The factors’ levels (low and high) from the formulated mud properties measurement were 6 and 17cp, 10 and 13lb/100ft2, and 8.63 and 9.50lb/gal for plastic viscosity, yield point and mud weight respectively. Thus, the experimental design results obtained, resulted ingood cuttings carrying capacity (adequate hole cleaning) as the obtained CCI values were above 0.5. Additionally, the results further revealed main effect from the formulated mud’s rheological properties and mud weight on its cuttings carrying capacity. Furthermore, the experimental design result depicted that there was interaction effect between the rheological properties, whilst there was no interaction effect between the rheological properties and the mud weight at the considered factors’ level. Therefore, a potential synthetic-based mud with adequate wellbore hole cleaning capacity could be formulated at the considered mud properties.