Archives-j 

Table of contents for the month of December 2012

Table of contents for the month of October 2011

In this modern era, companies cannot survive without having strong marketing strategies. In this regard, present research reveals theoretical findings regarding the challenging issue of marketing in Emerging markets. In this study the main attributes of emerging markets are highlighted i.e. variability of infra-structure, variability of customers, variability of income and low rate of labor. Considering these attributes methods and techniques of marketing i.e. segmentation of market, distribution channels, price, product, advertisement and communication with customers are discussed in the context of emerging markets. Key words: Marketing, emerging markets

The objective of the present study is to investigate thermal diffusion and radiation effects on unsteady MHD flow past a linearly accelerated vertical plate with variable temperature and also with variable mass diffusion in presence of heat source or sink under the influence of applied transverse magnetic field. The fluid considered here is a gray, absorbing/ emitting radiation but a non-scattering medium. At time t>0, the plate is linearly accelerated with a velocity in its own plane. And at the same time, plate temperature and concentration levels near the plate raised linearly with time t. The dimensionless governing equations involved in the present analysis are solved using the closed analytical method. The velocity, temperature, concentration, Skin-friction, Nusselt number and Sherwood number are discussed through graphs in terms of different physical parameters like magnetic field parameter (M), permeability parameter (K), radiation parameter (R), Schmidt parameter (Sc), Soret number (So), Heat source parameter (H), Prandtl number (Pr), thermal Grashof number (Gr), mass Grashof number (Gm) and time (t).

Fatigue cracking and rutting contribute significantly to the failure of asphalt pavement. In the design of asphalt pavement, it is necessary to investigate these critical strains and design against them. In Nigeria, the only developed design method for asphalt pavement is the California Bearing Ratio (CBR) method. Most of the roads designed using the CBR method failed soon after construction by fatigue cracking and rutting deformation. This study was conducted to develop a modified Nigeria CBR procedure for low volume asphalt pavement adopting the layered elastic analysis procedure which involves selection of materials and layer thickness for specific traffic conditions such that fatigue cracking and rutting deformations are minimized. Analysis were performed for hypothetical asphalt pavement sections using the layered elastic analysis program EVERSTRESS. Regression equations were developed for predicting pavement thickness in cement-stabilized base, low-volume asphalt pavement. The result was validated by comparing calculated maximum fatigue and rutting strains developed using the modified procedure and measured strain data from the Kansa Accelerated Testing Laboratory (K-ATL). The calculated and measured fatigue and rutting strain were calibrated and compared using linear regression analysis. The calibration of calculated and measured fatigue and rutting strains resulted in R2 of 0.999 and 0.994 respectively for subgrade modulus of 31MPa, 0.997 and 0.997 respectively for subgrade modulus of 41MPa, 0.996 and 0.999 respectively for subgrade modulus of 62MPa, 0.992 and 0.995 respectively for subgrade modulus of 72MPa, 0.999 and 0.998 respectively for subgrade modulus of 93MPa, and 0.999 and 0.999 respectively for subgrade modulus of 103MPa indicating that the coefficients of determination were found to be very good.

We are very happy to announce that from 19th April 2013, Mr. Ajay B. Gadicha has joined the team of Elixir Editorial Advisory Board. He will carry a special responsibility for dealing with manuscripts based on Computer Science and Engineering. Mr. Ajay B. Gadicha is currently working as Assistant Professor at P.R.Pote(Patil) College of Engineering, Amravati. The appointment of Mr. Ajay B. Gadicha as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com. Sincerely Editor-in-Chief

We are very happy to announce that from 1st July 2013, Mr. Gurudatt Anil Kulkarni has joined the team of Elixir Editorial Advisory Board. He will carry a special responsibility for dealing with manuscripts based on Electronics & Telecommunication Engineering. Mr. Gurudatt Anil Kulkarni is currently working as Lecturer in Department of Electronics & Telecommunication Engineering, Marathwada Mitra Mandal's Polytechnic, Pune. The appointment of Mr. Gurudatt Anil Kulkarni as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com. Sincerely Editor-in-Chief

We are very happy to announce that from 20th November 2013, Mr. Zehraa Najim Abdul-Ameer has joined the team of Elixir Editorial Advisory Board. He will carry a special responsibility for dealing with manuscripts based on Physics. Mr. Zehraa Najim Abdul-Ameer is currently in Department of Physics, College of Science, Al Mustansiriyah University, Baghdad, Iraq. The appointment of Mr. Zehraa Najim Abdul-Ameer as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com. Sincerely Editor-in-Chief

We are very happy to announce that from 22nd October 2013, Mr.Rab Nawaz Lodhi has joined the team of Elixir Editorial Advisory Board. He will carry a special responsibility for dealing with manuscripts based on Management. Mr.Rab Nawaz Lodhi is currently working as Lecturer, Department of Management Sciences, COMSATS Institute of Information Technology, Sahiwal Campus, Pakistan. The appointment of Mr.Rab Nawaz Lodhi as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com. Sincerely Editor-in-Chief

We are very happy to announce that from 15th August 2012, Ms. Nadia Asghar has joined the team of Elixir Editorial Advisory Board. She will carry a special responsibility for dealing with manuscripts based on Economics. Ms. Nadia Asghar is currently associated with Department of Economics, Preston University Islamabad. The appointment of Ms. Nadia Asghar as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to chiefeditor@elixirjournal.org. Sincerely Editor-in-Chief