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We are exposed to countless commercial messages every day persuading us to buy brand name products, creating images for us to adopt, and convincing us that we need and want more. Because of this, it is important to carefully examine advertisements to determine exactly what they are saying. This has been realised by the regulatory and enforcement agencies that there is lack of awareness and resultantly understanding amongst the consumers; of the deceptiveness of the claims shown in the advertisements. This is the reason that most of the Indian consumers not even claim their rights and the violations on the part of the advertisers go unnoticed and unheard. So it is necessary to analyse different regulatory mechanism and their efficacy. The paper examines the Laws and Regulations relating advertisement prevailing nationally and internationally. First part of the paper discusses different authorities scrutinizing the advertisement in various countries including USA, Japan and UK. In the second part of the paper various laws and regulations controlling the malpractices by the marketers have been discussed the third and the last part of the paper concentrates upon the principles laid down in some of the landmark cases.

The relationship between crude oil prices and stock market indices has always been discordant. The article examines the performance of stock market with the help of different financial ratios used in oil and natural gas sector. Seventeen distinct companies involved in S&P BSE index are taken for our study. Initially 39 financial ratios are taken for analysis and a normality test was conducted on all these explanatory variables to find whether these variables are normal or not? A logistic regression was constructed with help of the selected nine financial ratios as independent variables for determining the performance of S&P BSE index as dependent variable. The classification result showed that, about 75.3 % accurate result for prediction ‘GOOD’ as well as ‘NOT GOOD’ performance of stock. Hosmer-Lemeshow test is applied to find out the overall model evaluation. The study also showed that logistic regression can be used by investors, fund’s managers, investment companies and researchers for academic interest as well as policy implications.

Conformity plays a fundamental role in creating consistency and minimizing disharmony within organizations. In addition, there are aspects of nonconformity that increase authenticity, reduce burnout, and promote innovation. Conformity is rooted in social influence and implies that individuals naturally look to leaders for group identity. Leaders are also often responsible for the integration of followers and the establishment of organizational standards. Because of this, there is value in understanding how Servant Leadership (SL) behaviors might influence conformity. This paper will provide insight into the relationship between followers' perception of SL and levels of Conformity.

Recession means a slowdown or slump or temporary collapse of a business activity. Now global meltdown led to job lay-offs across the world. Although India has been directly impacted by the global financial crisis. During recession Major projects and expansion plans are being reviewed by the banking sector and them focusing on reducing costs and borrowings. The biggest problem is ‘Information asymmetry’ in recession. The challenge faced by Indian banks during recession is to ensure a balance between inflation and growth. If our economy experiences high growth rates, it will lead to major exports from our nation which will affect our domestic market and if economy experiences a decline in the inflation rate, it will lead to major imports to our country which will affect the budget. Though the impact of global financial crisis on India is stronger than expected, it will be the first to recover if the Government takes correct decisions and changes the established fiscal and monetary policies. The wholesale price index and the consumer price index need to be watched. The banks should ensure continuous credit flow at a low rate of interest to the private sector and especially to small and medium enterprises for their expansion and the growth projects. Crisis has caused panic in financial markets and encouraged investors to take their money out of risky mortgage bonds and equities and put it into commodities as “stores of values”.

Retroperitoneal neuroblastoma is an embryonic tumor of the peripherical sympathetic nervous system. In this study, we report the case of an 18-years-old woman who underwent a subcostal laparotomy for a localized retroperitoneal tumor. The histological findings after resection showed it to be a neuroblastoma. Immunohistochemical staining showed no MYCN amplification. We managed this case using pediatrics staging systems and guidelines. She is now 20-years-old, and her CT scans and MIBG scintigraphys are showing neither recurrence nor progression.

The originality of a design is directly proportional to the time taken to make it, but from the financial perspective this can cost the organisation a fortune, owing to the competition that it has to face in the live market. It is for this reason that many organisations tend to look for designs that are already available to be used as a reference so that they can build their design on those lines. What matters is the originality of the reverse-engineered design. It is indeed a challenge that shall be attempted to be presented through this paper. The paper shall introduce certain basic concepts like reverse engineering, originality of designs, customer specific mindset and shall thereafter elaborate certain factors that greatly affect reverse engineering, which include technical, commercial and practical aspects. The output of reverse engineering thus done maintaining originality shall be understood from the viewpoints of technical feasibility, commercial viability and manufacturability from the practical perspective. This paper shall stress upon the challenges that a designer needs to face while carrying out reverse engineering and the balance that needs to be maintained between cost, originality and optimum parameters. In addition to these topics, this paper shall also try to present certain risk and opportunity analyses so that a complete picture of the concept can be drawn. The paper shall conclude with the summary of challenges and the means to mitigate the same so as to ensure that a reverse-engineered product does not happen to be a replica of another design but becomes an optimised design by itself.

Kinetic art artwork is an expression of the preoccupation with motion that characterizes a large portion of modern culture after Impressionism. When showcasing pieces of art that evoked strong emotions or that movement impression - from mechanical, moving sculptures to Op art paintings that appeared to spin or vibrate before the eyes, so Kinetic artists provided us with some of the best. As a result, the importance of three-dimensional shape, Kinetic arts in general, as a source for enriching the construction of fashion designs in structural, functional, and decorative design on mannequin as a three-dimensional design and an ideal way to highlight the aesthetics to obtain innovative designs. The research aims to study Kinetic arts to employ their capabilities in activating the imagination and develop creativity as inspiring source for structural, functional, and decorative fashion design. The research reached to Kinetic art is a resource that adds creativity to design. And there are two types of kinetic art, and both add new dimensions to design in general, and to fashion design specially.

Haemophilic pseudotumor is a rare complication of haemophilia consisting of chronic, encapsulated hematoma of muscle and or bone due to repeated bleeding. It is estimated to occur in approximately 1-2% of patients with severe disease. Imaging tests (radiography, sonography, CT, and MRI) are fundamental for diagnosis and monitoring the evolution of pseudotumors. In this paper, we report the radiography and computed tomography aspects of a rare case of a patient with large iliac hemophilic pseudotumor, occurring in severe hemophilia.

In the present era real time security is of prime priority for any organization, corporate institutions, firms and various confederacy agencies. The idea is to design and develop an exhaustive real-time security system that will provide multifarious verification levels for enhanced security.The system uses a series of confirmation phases which includes identification, authentication, access granting and information updating and logging.In this project various components like microcontroller, Radio frequency Identification technology, GSM technology, and access control system will be integrated so as to achieve a real-time security system. This project is more secure than any other security system because the administrator will be provided with the logging information about the access moreover the passwords generated by the microcontroller will be random and hence cannot be tracked thus making the system not possible to hack

P- and S-wave attenuations are studied using vertical and horizontal vibrator sources and zero offset VSP data from the Ross Lake heavy oilfield, Saskatchewan. We find that the S-wave shows a larger amplitude loss and phase change than the P-wave over the same depths. This suggests that we will need to pay attention to attenuation in matching the phase of PP and PS images. A new approach to spectral ratio method has been developed to calculate a robust continuous interval Q factor from zero-offset VSP data. We also establish an estimate quality indicator (QQI) curve to highlight where we can obtain a reasonable Q factor. Poor Q estimates may arise from casing-bond problems, multiple casing areas, or source inconsistencies. Our VSP-derived Qp curve shows an inverse linear relationship with the VSP-derived Vp/Vs curve. Finally, the bulk value of Qp, Vp/Vs and Vp are estimated for three main geological formations in this oilfield.