Archives-December  

Early studies on the adsorption and ion exchange potential of coconut coir dust (Cocos nucifera L.) has great proficiency for removal of trace metal ions from waste water and industrial effluents. Several factors influence the process of waste water detoxification by agricultural biomass. In this paper the effect of temperature on the extent of adsorption of this metals by unconventional adsorbent is being monitored for Cu(II), Pb(II), Zn(II) and Ni(II) in aqueous solutions. The results show increase percentage adsorption with increase in temperature for all the metal ions indicating an endothermic reaction. It was also observed that the average enthalpy adsorption 0 and K0 increased with increase in temperature for all the adsorption of metal ions on the adsorbents indicating an endothermic process. The values of 0 were greater than +20kj/g/mols for most of the adsorption which supports chemisorption reaction. It was observed that the effect of temperature was more pronounced on the adsorption of the metal ions on the modified coir extract viz; CTR and STR, than the unmodified coir dust. This shows that the CTR, and STR adsorbents were more efficient at higher temperatures than the coir dust.

Urbanization is an index of transformation from traditional rural economies to modern industrial one. It is a long term process. This paper endeavors to illuminate on the process of urbanization in India over a century with emphasis on level, tempo of urbanization and urban morphology using Indian Census data during 1901-2001. It will try to trace urban problems and related policy issues. At the moment, India is among the countries of low level of urbanization. Number of urban agglomeration /town has grown from 1827 in 1901 to 5161 in 2001. Number of population residing in urban areas has increased from 2.58 crores in 1901 to 28.53 crores in 2001. Only28% of population was living in urban areas as per 2001 census. Over the years there has been continuous concentration of population in class I towns. On the contrary the concentration of population in medium and small towns either fluctuated or declined. The graduation of number of urban centers from lower population size categories to class I cities has resulted top heavy structure of urban population in India. India’s urbanization is often termed as over- urbanizationpseudo- urbanization. The big cities attained inordinately large population size leading to virtual collapse in the urban services and followed by basic problems in the field of housing, slum, water, infrastructure, quality of life etc. Urbanization is a product of demographic explosion and poverty induced rural-urban migration. Urbanisation is occurring not due to urban pull but due to rural push. Globalization, liberalization, privatization are addressing negative process for urbanization in India. Policy relates to proper urban planning where city planning will consist of operational, developmental and restorative planning. Redirection of investment is recommended to develop strong economic base for small and medium city neglected so far so that migration flows are redirected to small and medium cities.

Deep-sea mining system technology is complex, expensive and difficult to develop due to high cost and risks of physical models constructions. The development of deep-sea mining simulation test system is the early concept of design innovation and it is an effective tool to accelerate the maturity of the technology to ensure stable and reliable performance. RecurDyn is fully integrated linear and non-linear FEA capability software which allows the creation of detailed realistic models for design studies and product's performance improvement. In this paper a miner track system was modeled based on an optimized design in order to check for its feasibility.

Environment is the sum of all social, economical, biological, physical (or) chemical factors which constitute the surroundings of Organisms. Due to global warming, green house gas emissions, pollution, and energy crisis, world is facing a severe threat of being a very difficult place to live in. Therefore, the marketers need to include a green approach in framing the marketing programs/ strategies. With regards to this the marketers now have to go green. It means that due care must be taken while framing the marketing plans, strategies and policies so as to prevent the environment and nature from any harm caused due to its operations not only today but also in future. Few business firms have also started turning ‘green’ and embracing green marketing practices to comply with green pressures and environmental legislation. According to Kangis (1992), green marketing must be more than either a green way of marketing, or the marketing of so-called green products. Green has to refer both to the method and to the product. This is why the very idea of green marketing needs considerable development and analysis, with rules and integrity in economic, scientific, academic and ethical terms. Consumers too have become more ecologically conscious and have started demanding green products, giving rise to a movement which has been dubbed as ‘green consumerism’. The outcome of this paper may trigger the minds of readers and marketer to give a thought current market Scenario and explores the challenges and opportunities businesses have with green marketing.

India is large population country; approximately 12.6 billion live in India. More population of India approximately 70% live in villages. So manufacturer huge focused on rural market. With more type of promotion manufacturer penetrate in this market. They clearly know that more sale generate more revenue. Now buyer /consumer are more conscious about product so they purchase anything very carefully. FMCGs (Fast moving consumer goods) are very short in life like daily uses thing like Beverages, bakery, sugar, detergent soap. FMCG are also called by consumer packaged goods. Although FMCGs product are non-durable goods buyer don’t think so much for purchase it. But presence of lot of competitor in this market, Buyer is always aware what he or she going to purchase. Buyer behavior and perception is very much affected on product. The objective of this paper analyze to buyer behavior towards FMCG product in rural markets. The paper also highlights the major FMCG products used by the consumers.

Quercetin is a phenolic compound that exhibits strong antioxidant activity and they are widely found in onion (Allium cepa). The concentration of quercetin in the onion of different species or different date of purchase varies within the range of 185-634mg/ kg of fresh onion. The naturally occurring quercetins in the onion are appeared in glucose conjugate forms such as quercetin-4?-O-?-glycopyranoside, quercetin-3,4?-O-?-diglycopyranoside, and quercetin -3,7,4?-O-?-triglycopyranoside. The attachment of glucose on the molecule of quercetin has brought to two adverse effects: i) Decrease of the antioxidant activity. ii) Limit the human intestinal absorption upon oral consumption. Previous studies have suggested several methods to remove the glucose from the molecule of quercetin including the strong acid hydrolysis, organic acid hydrolysis, enzymatic hydrolysis and lactic acid fermentation.

The present study deals with the performance and comparison between two architecture in neural networks namely perceptron neural networks and feed forward neural networks. This networks help to identify the particular species of olive ridley sea turtle. The existing algorithm in training the images faces many difficulties such as time delay in training the images and also improper learning rate in the ANN. To overcome this problems the new algorithm is developed were training is made with both perceptron and feed forward neural networks. Initially 8 images were trained and these images consisting of four main features which includes length, breadth, color and shape. These trained images are processed for performance analysis to make effective identification of olive ridley sea turtle.

We are very happy to announce that from 30th November 2015, Dr. Aditya Pratap Singh has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Medical Sciences. Dr. Aditya Pratap Singh working as Assistant Professor in SMS Medical College, Jaipur. The appointment of Dr. Aditya Pratap Singh as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com.

We are very happy to announce that from 18th May 2016, Dr. C.M.Velu has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Computer Science. Dr. C.M.Velu working as Professor and HOD, Datta Kala Group of Institutions, Pune. The appointment of Dr. C.M.Velu as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com.

We are very happy to announce that from 22nd January 2016, Dr. Dibya Prakash Rai has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Physics. Dr. Dibya Prakash Rai working as Assistant Professor, Department of Physics, Pachhunga University College, Aizawl, Mizoram, India. The appointment of Dr. Dibya Prakash Rai as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com.