Social Sciences

The concepts of cultural investment and lifestyle are subjected to one of the most common attitude in the recent decades. The cultural investment is the collection of the knowledge and advantages which individuals apply and preserve it to reach to their social situation; and also, the lifestyle is subjected to the collection of approaches, values and behavior patterns; in most cases, the elements of a life are gathered along together forming numbers of people; thus, the lifestyle can be defined as the social classes and groups which people follow these behavior, beliefs, norms and social values and patterns emerging particular establishment of cultural/ educational symbols possessed to themselves as their social class. The main purpose of the study is to evaluate the effect of cultural investment on the lifestyle; the study is carried out as a scale-based approach. The required data were selected and gathered by a questionnaire from a 260 people sample of secondary school students in Markazi province; in addition, the study was taken up as a multi-step cluster sample. In the study, the theories of Anthony Giddens and Bourdieu were used to assess and measure the cultural investment and lifestyle. According to the indices like body management and consumptive norms forming lifestyle and going to movie, listening to the music, reading a book, going to the concert, visiting museum and photo gallery forming the cultural investment. Due to the main aim of the present study, the evaluation of cultural investment and lifestyle were strongly emphasized and the finding indicated that there is a positive significant relationship between respondents cultural investment with each dimensions of their lifestyle.