Marketing

This paper investigate the relationship between word of mouth dimensions volume, valance and source type with customer based brand equity dimensions brand awareness, brand image, perceived quality and brand loyalty. Study is conducted in Islamabad Pakistan on Five GSM companies working in Pakistan. Structural questioning model was used in methodology. Our study revealed that volume and valance has significant impact on CBBE while source type relation is not significant.

The purpose of this paper reviews the role of brand personality on consumer behavior and branding challenges in Asia are listed. A utility customer in choosing a product brand is authentic. A brand value of "name, term, design, symbol or combination of these elements are Which determines the identity of a service organization and distinguishing it from other competitors are. And by reason, logic, senses and emotions are judged by customers. Brand is a mental and spiritual movement in the minds of consumers, customers, shareholders, employees and users are. Brands are social in nature and it is a successful brand Sense of belonging and ownership to the community that people have And they know it them selves.In many markets, a product creates a brand identity for the mandatory and They will link to a particular group of society, Update the information in today's world and with every move and decision the It is being evaluated by the organization.

This study empirically investigated the factors that influence web brand trust specifically regarding online service of Adineh Book Store in Iran. To conduct an empirical investigation a survey of 449 customers was conducted using a questionnaire that its reliability by using Cronbach's Formula was examined. The Pearson’s Correlation was used to test the hypotheses. The results show that security, privacy, brand name, word-of-mouth, good online experience and quality of information directly affect the online brand trust.

Customer channel choice is a critical subject in a multichannel management context. It is important for managers to understand why customers choose a particular shopping channel and how they decide which channel to use. The main goal of this research is investigating the role of channel characteristics as determinant factors of customer channel selection and usage intention in Parskhazar Company. Findings indicate that channel value has the most effect on channel usage intention. Although results refused a direct effect of Perceived channel price on channel usage intention, complementary investigations proved the indirect effect of perceived channel price on customer channel choice and usage intention. In terms of managerial implications, since in our research a direct relationship between perceived channel price and channel usage intention was not proved, the price differentiation policy during their distribution channels can be used in this industry without any problem by charging extra cost in one special channel. Finally, results show that in developing online sales, which are one of the Parskhazar strategic goals, the online purchasing process should be facilitated for Parskhazar customers.

The conceptualization and measurement of service quality have been the most debated and controversial topics in the services marketing literature to date. Perceived Service quality may be defined as the evaluation by the customers towards the overall excellence or uniqueness of the service rendered. The main objectives of the paper is to study the actual level of service quality in the nine selected commercial banks in Bhubaneswar by analyzing their scores as against the various service quality dimensions and to make a comparative analysis of the degree of service quality across Public, Private and Foreign banking sector operating in Bhubaneswar. The study has revealed that the foreign banks operating in Bhubaneswar provide better service quality, as compared to private and public sector banks. Citibank, ICICI Bank and State Bank of India (SBI) were perceived to deliver better services in their respective banking sectors. The point to worry is that public sector banks which account for over three-fourth of banking business in the country have failed to adequately satisfy their customers. Their Cumulative Service Quality (SQ) Score of 49.94 was found to be much below the expected score of 54.0. On the other hand, there is a close competition between the private sector banks (SQ of 69.77) and foreign banks (SQ of 72.33) for gaining the largest market share by providing excellent service.

This paper examine how a financial sector affects the economy direct financial claims suggested with effect of dollarization in Nepal claims held by ultimate savers which are liabilities of those who invest in real assets. The exposition is further simplified by introducing a second sector in the economy. Assume that firms specialize in investing in real assets financed by issuance of direct financial liabilities, while households specialize in saving and investing in these direct financial claims. Financial claims are reflected in the flow of funds accounts as liabilities of firms, but, as assets of households. Real assets, however, appear only on the balance sheet of the sector which owns them. Sector relationships can be seen by aggregating all members of a sector together with respected to some developing countries.

What distinguishes a brand from its unbranded commodity counterpart and gives it equity is the sum total of consumers’ perceptions and feelings about the product’s attributes and how they perform, about the brand name and what it stands for, and about the company associated with the brand. By creating perceived differences among products through branding and developing a loyal consumer franchise, marketers create value that can translate to financial profits for the firm. This marketing activity resides in the mind of customers and as a result customer shapes a perception about the brand, biggest challenge here is creating positive perceptions by ensuring that customers have right type of experiences with product so that both functional experiences as well as emotional experiences become associated with the product. Thus Brand perception is the image which a brand creates in the mind of the customers due to the various associations linked with the brand. How does brand matter? Brand matters how it has been differentiated or created competitive advantage. Competitive advantage can developed in two ways; some brands create with product performance and some brands create through non-product-related performance. For example Coca-cola has been a leader in soft-drink category for decades by understanding consumer motivations and desires and creating relevant appealing images surrounding their products. Often these intangible image associations may be the only way to distinguish different brands in a product category. Thus this study tries to understand how these imagery associations or non-product-related performance plays important role in product differentiation.

The paper examines Electronic Recruiting (e-recruiting) Strategy and Corporate adoption in Nigeria. The objective of this paper is to empirically investigate the successes associated with adopting electronic recruiting strategy by corporations in Nigeria since many corporations have not adopted or accepted this form of strategy. The paper adopts the documentary and survey methods. The statistical tool adopted for this paper adopts Spearman Rank Order Correlation Coefficient and the Pearson Product Moment Correlation with the aid of statistical package for social sciences. The paper finds that there is a significant relationship between website design and relative advantage; significant relationship between web design and complexity on corporate adoption in Nigeria, and that trust indicated an influence on the relationship between E-recruitment strategy and Corporate adoption in Nigeria. The paper recommends amongst others: improvement of service delivery to achieve efficient and effective web-based, e-recruiting; effective base for data-ware houses; the recruiting website should be interactive, pleasing and user-friendly. The paper suggests that further studies should be carried on diffusion study of e-recruiting to identify the underlying determinants of the level of acceptance of this technology by corporations in Nigeria. Keywords: E-recruiting, Corporate adoption, Website design, relative advantage, Complexity, Information Technology, Trust on Systems Security.

Rajasthan is one of the best tourists destination in India. The state is well recognized for its tourism on the world map. Whether it is, Wedding Tourism, Sports Tourism, Medical Tourism, Adventure Tourism, Cultural and Heritage Tourism. Rajasthan is always remain as one of the most preferred tourist destination for the foreign tourist as well as for the domestic tourists. The Government of Rajasthan is focusing a lot on the development of tourism in Rajasthan. They are shifting their horizon from the traditional tourism towards the innovative tourism. Wildlife Tourism is one the most important new tourism area which is getting pace in the state .The paper is an attempt to find out the problems which is being faced by the tourists, while visiting the wildlife sanctuaries of Rajasthan. The paper also highlights the hindrances of the wildlife tourism development in the state.

This study examines the effect of advertising on Iranian audience using the total sample of 274 Iranian male and female. The study used the t-test model to determine the significant differences between Iranian male and female attitudes on different facets of advertising if any. As the researcher found that there is a statistically significant difference between the Iranian male and female in advertisements which create needs but do not fulfill them perfectly, this type of study would help the industry to realize the need of measuring the pulse of the general consumers from time to time and fulfill their needs. Knowledge of these in different segments of society will help the industry and advertising agencies in the development of creative strategy and media planning for targeting specific groups. At the same time, the practice of advertising should be improved and its credibility has to be enhanced among its recipients. This research has tried to demonstrate that there are some people who always think the positive consequence of advertising and at the same time there may be others who think negatively the consequences of advertising, Therefore, the long-term goal of the industry should be to improve its performance over time.