Marketing

The topic of market orientation has become popular among scholar in recent years. However, little has done for identifying the antecedents and effective factors which have main role for development and improvement of this concept. Therefore, this research provides insight of antecedents of market orientation by presenting a conceptual model stem from relevant literature. The empirical results indicated that internal marketing is an antecedent for market orientation, job satisfaction and organizational commitment. Moreover, both job satisfaction and organizational commitment has direct positive impact on market orientation. Managerial implications and theoretical applications have been explored for both managers and scholars.

Ease of use is one of the main criteria that customers consider when making a purchase decision. In order to provide a pleasant experience to the customers, offering products or services consisting of advanced features and functions is no longer enough, due to the existing competition in the global market. In reality the ease of use of any product is influenced by the conditions of the product and the familiarity of the user. This study examines the influence of the familiarity and the product conditions on the ease of use of a product and the results would be a valuable guidance to the manufacturers in order to identify how the ease of use level of a product deviates from the standard level, when the usage hours of the product would increase.

The current situation has caused the consumers, a great deal of either self-restrained or government restrained spending situation. The paper is aimed at tapping the pulse of millennial consumer’s on spending. Around 150 millennials were surveyed and we found out that consumers are still unwilling to spend on purchase of non-essentials commodities despite the lockdown easing. They are buying essential goods at kirana stores. Forced savings have occurred and Revenge buying is expected in the current normal situation

The 2014 precipitous fall in oil and gas prices by 50% or more set in motion cuts in the healthcare budget by some governments in the Middle East and North Africa (MENA) region by more than 30%. The aim of this multiple case study was to explore the strategies of international pharmaceutical companies in the MENA region after the 2014 decreases in the healthcare budgets, following the decline in oil and gas prices. The research involved interviews of 6 middle and executive managers working in 2 international pharmaceutical companies located in Dubai, United Arab Emirates. The cultural intelligence theory constituted the conceptual framework for this study and aided in gaining insight into the challenges associated with implementing marketing and organizational strategies by international pharmaceutical companies in the MENA region. Study participants were required to have 5 years of experience in planning and implementing marketing strategies in the MENA region. The findings from this study may reflect important internal organizational adaptation enacted by successful international pharmaceutical companies. in marketing to culturally diverse customers of the MENA region in the reduced healthcare budgetary environment. The important themes emerging from this study included: (a) recognition of culture and diversity, and (b) the importance of training and learning agility. The results of the study may advance the agenda of improving healthcare of the residents of this region as pharmaceutical and healthcare knowledge benefits the delivery of human health services.

Today, consumers can go through different online channels by which they are able to interact with sellers. This research has specifically examined the factors essential for the acceptance of online shopping in Pakistan. These factors have been selected on the basis of international market literature that will provide ways to implement online shopping in Pakistan including the personal choices of the users. Four hypotheses were developed and tested with the help of a systematically designed questionnaire, comprising of over fifty questions. Where, H1: Muslims are more reluctant to adopt online shopping option as compared to consumers from Pakistani Christian community. H2: Females from urban background are more inclined to purchase online than the females from rural background. H3: Fear of insecure dealing of personal information is positively associated with refusing online shopping websites. H4: The choice of online shopping is more dependent on the quantity of information provided about the product with suitable illustrations on the website than the colour or font of the website content. The questionnaires were distributed among 500 students of the selected institutes throughout Islamabad, Pakistan at random. H1 and H4 were supported while H2 and H3 were not supported by the data. The findings of this research are helpful for the e-marketers and managers to better understand the methods of increasing the online sales via online retailing in Pakistan. The major limitation of this study is that it is focused on the students studying in the universities of the single geographical location, therefore the results may not be generalizable to other geographical locations.

Fertilizer is defined as any substance which is organic or inorganic, natural or artificial, supplies one or more of the chemical elements required for plant growth. Carbon, oxygen and hydrogen are directly supplied by air and water and therefore not treated as nutrients by the fertilizer industry. One of the vital industries for the Indian economy is the Indian Fertilizer Industry as it manufactures a very critical raw material for agriculture which is the major occupation of the country. The fertilizers especially like the ammonia urea plants are energy demanding in their operation. The fertilizer industry is passing through a critical phase which promises to significantly alter the future of the industry. The country needs to ensure smooth and timely availability of fertilizer to all parts of the country. The marketing divisions of the fertilizer industry will continue to handle millions of tonnes of fertilizer material. Greater responsibilities will be thrust upon the marketing personnel as they are among the limited gateways to rural India. New opportunities are likely to unfold in the rural sector which will encourage fertilizer industry to add new activities for their marketing divisions. The present study investigates the different aspects of the process of marketing of fertilizers. Specifically, an attempt has been made to study the marketing practices of the fertilizers producers supplying fertilizer to the farmers in Haryana.

Indian Premier League (IPL) is a privately owned professional cricket league, which invited private enterprises into cricket and successfully created it as a commercial property that matches the new social trends and lifestyles of the attendees. This study used structural equation modeling technique to find out the cause and effect relation between the event (IPL) and the sponsor (VIVO). The study found the positive impact of attendee’s event association in the form of event familiarity and event involvement on sponsor’s brand image. The study also found the high involvement of the attendees with an event positively influences their purchase intentions.

Present Conceptual study endeavors to reveal the importance of social media marketing. Social Media Marketing is the method of gaining attention of customers, establishing direct contact with customers, encouraged them to share the information about products with their friends and family. It expresses the applicability of social media marketing in modern era as a frequent marketing technique. It is the way of earning media in place of paying media. When companies join social media they can easily built relation with customers, promote their products, communicate with customers and can get their prompt feed back. With the growing trend of mobile phone usage, boosts up the use of social media. People used social networking sites through mobile phones and stay connected with companies around the clock. Marketing Managers can remind them about their capacity, capabilities, trends, new arrivals, collections and about their discount offers in a real time. It is most recently researched and dynamic topic. Many researchers conducted research to find out the effectiveness, applications, strategies and consequences of social media marketing. In present paper, it is concluded that social media marketing is very crucial for marketing managers. It is found that factors i.e. security, influence, medium, language, price, after sale services, liking, knowledge, usage have positive influence over social media marketing.

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making process of buyers, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. This empirical study contributes to a vital comprehension of the impact of dissimilar factors on consumer buying behaviors. The numerous independent variables in electronic home appliances market in India are deeply analyzed. The factors that are affecting the consumer behavior in electronic home appliances markets in India have been taken as the empirical study of this research. The key findings of this study designates that, overall, the set of self determining variable are weakly associated with the self determining variable. The profound analysis institutes those social and physical factors along with marketing mix elements are sturdily associated with consumer buying behavior. The consumer decision making rules discovery is made possible through these analyses. The results shall support the manufacturers and electronic home appliances retailers in comprehending consumer behavior and enhancing the satisfaction of the consumers.

Foreign trade has been considered as an engine of economic growth. The progress of a country to a large extent depends on their ability to trade relatively freely with the rest of world. The rapid export growth not only contributes directly to economic growth but it permits more imports and rapid modernization of production. It is necessary to understand Indian Fertilizers Industry position in world trade and their promotional strategy for integrating India with the world trade. In terms of Indian Fertilizer Industry, Composition of Foreign Trade, Direction of Exports and Imports and Major Problems of Indian Fertilizer Export Sector will be analyzed. Overall the industry specific export-import scenario, avenues and prospects, India’s competitive advantages and disadvantages and suitable export strategies to boost the exports of carpet related products will be discussed.