Marketing

If the Business Model is a central concept in traditional entrepreneurship research, it constitutes also an emergent concept and a subject of many pioneer investigations in the context of social entrepreneurship. Indeed, assuring a sufficient and sustainable financing of social activities is one of the most critical issues facing the social entrepreneurship. This paper introduces the concept of Social Business Model and present its specificities compared to the Traditional Business Model. By transposing the traditional business model literature, we will present a framework able to apprehend the specificity of social activities.

Factors affecting customer loyalty have immense weightage in order to identify the reasons or the factors which are accountable to create loyalty among customers for a fastidious brand. The purpose of the study is to classify the role of customer loyalty in terms of sustaining continuous organizational growth in highly competitive Pakistani market and factor affecting customer loyalty and their impact on organization growth. The most recent and relevant studies contained by the literature have been included and summated in this paper. All results are based on the overview of previous studies.The review of previous studies and some research work about the factor affecting customer loyalty and their impact on organization growth and development. In these researches different service providers were embattled as the population whereas customer services and Price Fairness were taken as predicting variables towards criterion variable which is customer’s loyalty. The outcomes conclude that both the factors considerably contributed to explain customer’s satisfaction and loyalty but relatively price fairness had the bigger impact on customer loyalty than customer’s services and organizational growth. Results and implications of the study are also discussed based on the analysis and findings.

In the resent world, various study based on overall development of women such as their social status, social benefits, their constitutional rights and their education provided by modern scholar proved that, their status in modern society is totally different from traditional society. Establishment of democratic society like in India pays especial attention for women development. While the presence of gender discrimination in traditional society influence the mentality of the today’s people, due to this in many rural areas of India women are still behind the bar. The structural behaviour of ancient society proved that women were always dominated by the male members. They are mainly concentrating on domestic work only. In this study researcher try to examine the participation of women in vegetable market as a seller along with their problems during market time, their socio-economic condition and the factors which influence their participation on vegetable market as seller. It is true that women are participating in various sectors and their number is also increasing but at the same time they are not free to exercise their power. They work under pressure of various factors such as unhealthy working environment, social security, public pressure and family pressure. Thus, central and the state Government gives high priority for the social empowerment of women in their policies.

Hair colour is on a high, accounting for major part of the sale of hair care products and spurring new launches. Hair colour today doesn’t necessarily cover strands of gray. A shade of bright burgundy or golden chocolate could well be a fashion statement and colouring hair is definitely a range among urban youth and account for 20 percent growth. The Indian cosmetics market is one segment where the traditional hair treatments sell as much as newer category hairstyling and hair care products. Traditional herbal powders and hair oils for hair conditioning share the same shell with high-end products. The traditional hair care and hair styling methods are changing, which means that buyers are now ready to accept newer product categories. Hence an attempt has been made to study the hair colouring user, their brand preference, whether male or female users more, source of awareness, base of hair colour.

This study is based on the primary data with of 300 sample respondents from SHG women’s operating at Khammam district, Telangana, From time immemorial mans endeavour has been for the upliftment can enrichment of society in recent times the single most important contributing to this advancement has been industrialization by bringing about social and economic development of the society. Industrialization can be achieved both by collective and individual efforts which are two different forms of entrepreneurship. Entrepreneurs and entrepreneurship. The objective this study is to make a comprehensive note on Group entrepreneurship among SHG Women in Khammam District and an attempt also made the problems and opportunities to Group entrepreneurship in today’s knowledge based economy.

Knowledge management is a process that helps organizations to find important information, select, organize and publish them; and it’s a proficiency that will be necessary for actions like solving problems, dynamic learning, decision making. Knowledge management can improve a wide range of organization performance properties by enabling company to more intelligent performance, but it’s not enough alone; because knowledge management to be useful needs undertaking staff to organization and their job, that accept the knowledge management process with spirit and heart and perform it(Wiig, 1999:14). With considering the importance of this topic, the current discussion will study the relation between knowledge management and professional commitment of staff at a petroleum company in the south of Iran. Formation of this study was based on this question that with considering the importance of professional commitment and organizational commitment of staff, what the relation between knowledge management and professional commitment and organizational commitment of staff is. The tools of data collection in order to knowledge management evaluation is the 21 questions questionnaire of Proset et al., to evaluation of professional commitment and organizational commitment, that’s combination and native 27 questions questionnaire of Allen and Meyer et al.; the stability of professional commitment and organizational commitment obtained 83% and the stability of knowledge management evaluation was 0.87 and because of being Kronbakh alpha of questionnaires both more than 0.7, both questionnaires had obligatory stability. To determine being normal, the data obtained of Colmogroph -Smirnoph was applied and confirmed the results of being normal test. Hypothesizes of the study were examined by performing of Spearman correlation test and their significant and positive effects were proved, this means that knowledge management totally has a direct and significant relation with organizational commitment and professional commitment.

The women entrepreneurship development is influenced by many complicated factors including economical, social, cultural and physiological prevailing in the society. Keeping this in view, the present study focused on the motivating factors influencing women entrepreneurship and these identified factors were Autonomy and Adequate Income, Flexible Working Environment, Opportunities to use & develop human capacity, Inducement of Empowerment and growth and Promotion of Societal Responsiveness and moreover, women entrepreneurs were also encountered with certain problems which are discussed in detail in this paper.

E-Banking (also known as On-line banking or Internet banking) refers to doing the financial transactions using the banks website from anywhere in the world. Just by having a computer/laptop with Internet connection the customer can do their financial transactions like transferring money from one account to another account, paying bills like EB Bill, telephone bill, mobile recharge, online purchase etc., Even though the e-banking offers lot of facilities to customers, still customers are facing some of the problems like security issues, loss of password, misuse of funds etc., There were lot of studies conducted to identify the customer perception and satisfaction on e-banking services. The objective of this article is to identify the various empirical studies conducted on customer perception on e-banking by using the literature survey. The outcome of this literature survey is to analyze the areas in which the empirical studies are carried out on customer perception on e-banking and to identify the research gap where the research is not covered so far.

The purpose of writing the current paper is to identify and classify the driving affecting factors on customer relationship management. For measuring customer relationship management, we utilized 6 dimensions includes: knowledge management, technology, top management, personnel, service customizing and system integration. 2 questionnaires for identify and rank factors were designed and after proving their validity and reliability distributed participants. The results of applying Chi Square and Friedman tests show all dimension have positive and meaningful influence on customer relationship management. Finally by applying fuzzy TOPSIS technique, the sub criteria of customer relationship management were ranked in which “Reviewing and changing customers’ activities and other ones to achieve more customer orientation”, “Putting comprehensive information to customers about organizational services” and “Leading executive customer oriented plans by top managers” were selected as the most important sub criteria.

The increasing competition in the business sector requires that teams that are involved in developing the brands come up with brands that consumers can easily differentiate from those of the competitors to make their brand stand out. Football teams rely on fans for their success, providing income through ticket sales, television viewing from proceeds of advertisement and purchasing team branded products. Yet this area remains unexplored in Kenya hence the researchers desire to assess the influence of brand equity on customer satisfaction of football team among universities female fans in Public Universities in Kenya. The specific objective was to examine the influence of perceived quality of a team jersey on customer satisfaction of a football team among female fans in public universities in Kenya. The Ministry of Sports will recognize how the female fans benefit sports and justify higher budgetary allocations for female league. The research study was anchored on the economic theory of discrimination which stipulates that groups are collectively against each other. In this theory men hold a taste for discrimination meaning that there is a disamenity value to women watching football. Hence female fans feel inferior in stadiums to their male counterparts. The study adopted explanatory research design to determine the influence of brand equity on customer satisfaction of a football team. A target population of 1846 respondent was investigated. A sample of 319 was then used for the study. Stratified and snowball sampling techniques were employed. Semi-structured questionnaire was used as instrument of data collection. Content validity was measured through expert judgment while reliability was measured by use of Cronbach’s Alpha coefficient method at p<0.05. The data obtained was analyzed using descriptive and inferential statistics comprising of chi-statistic, multiple regression analysis and Anova. The first objective sought to examine the influence of perceived quality of a team jersey on customer satisfaction of a football team among female fans in public universities in Kenya. A hypothesis was formulated with the assumption of no significant effect. The result shows that the value of test statistic is 21.339. The p-value of the test statistic is p=0.046 since the p-value is less that the chosen level of significance (0.05) null hypothesis was rejected.