Marketing strategy and brand awareness of quartz wrist watches -with special reference to titan industries limited, Bangalore
In the fast growing Quartz watch segment there are many competitors in the market environment for TITAN who captured the market with their innovative and energetic strategies. Nowadays, the quartz watch market has been emerged with global competitors and others with introduction of their style and fashion watches in India. In view of the background, this research tries to examine the present marketing strategy of TITAN and to suggest an improved system for widening the market base and also to increase the sales volume. The purpose of the study also includes to the awareness level of TITAN quartz watch from the public. The sampling method adopted is non – probability convenience sampling. To analyse the data and interpret the results, various statistical tools like simple percentage analysis, Chi – square Test and ANOVA – one way are applied.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
Necessity of commodity markets in Indian economy
Globalization has brought about a new perspective and fresh challenges and vast opportunities in its train. Indian agriculture is undergoing a fundamental change wherein the technology and inputs are moving out of the hands of farmers to external suppliers. It is agriculture is confronted by a number of challenges as domestic prices of several commodities have gone up and are much higher than international price. This has made imports attractive adversely affecting exports. The price distortion due to long supply chain in farm produce marketing and the resultant low share of farmers in the final price is an important issue in the development of agriculture. Therefore, there is a need to integrate agriculture sector with commercial and industrial sector on the same business principle. The importance of commodity market, in this respect, needs no emphasis.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
A Study to prioritize issues influencing ERP implementation in Indian SMEs
Enterprise Resource Planning (ERP) is a novel business management system that integrates all facets of business. There is an increasing demand for this system in both developed and developing countries. ERP has widely used in developed countries all over the world to automate the deployment, streamline processes and for achieving process improvement and global competitiveness. Today organizations of any magnitude have implemented or in the process of implementing such systems in order to remain competitive in this global market scenario. Recent trend shows that adoption of ERP is much higher in SME sector. Although ERP systems can bring competitive advantages to organizations, the high failure rate in implementing such systems is a major concern. A number of cases exist where organizations inspite of spending high amount on ERP implementation have not been able to reap any benefits out of it. This paper thus attempts to explore the existing literature to identify and prioritize some success issues leading to positive implementation of ERP in context to Indian small and medium scale enterprises.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
Assessment of the effect of oil revenues on tax revenues in the economics of Iran: By an experimental study 1989-2008
In the economics of Iran according to the mixture of the incomes of the country, tax can be considered as a kind of assured income. Whereas the important part of tax revenues in Iran depends directly and non-directly on oil revenues, this important matter has severely damaged the tax incomes against fluctuated oil revenues. Being lower 20 percent share of direct incomes to general budget can be assessed as an increased share of oil from the incomes of government. The results of this research present that the extent of the oil revenues of the country has negative effect on tax revenues during research ages. The result is that for revising the structure of country tax system, this matter should be considered in execution process and how to use of expertise people power and revision in this case must be done?in order that tax system be efficient in national economy.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
Innovative management practice of Infosys Technologies Ltd during turbulent time
The global financial meltdown has propelled the leading Indian IT giants towardsinnovative management strategies. This paper examines the way Infosys Technologies Ltd. is able to withstand impact of GFM by adopting innovative management practices. The paper makes an attempt to enumerate some of the best management practices do adopted by Indian IT giant. The continuous downward moving bottom-line of IT companies has made most of them to initiate various measures which mainly comprises of uncalled for measures such as lay off, reduced pay package, etc. Such undesirable measures could be detrimental to the employees, corporate image, productivity and efficiency and society at large. The innovative practicesadopted by Infosys Technologies Ltd are tabulated under different areas of decision making which comprises of Pricing, Human Resource Management, Customer Services, Marketing, Innovation & Transformation, Cost Cutting, etc. The above said practices can be a ways to beat economic downturn and may be of tremendous help in enhancing and building business competencies for future growth. The study is descriptive in nature, which fundamentally aims at studying innovative management practices adopted by Infosys Technologies Ltd, and to draw conclusion aboutinnovative management practices. Based on conclusion drawn suggestions have been made.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
National radioactive waste management centre: a safety experience in the management of radioactive waste in Ghana
The National Radioactive Waste Management Centre was established in June 1995. The Centre is responsible for all national radioactive waste safety operations in Ghana at its centralized waste management facility. It also aims at promoting research and development activities in radioactive waste management in Ghana. Despite the myriad of challenges confronting the centre in executing these mandates it is however, making giant strides in the safe management of radioactive waste in Ghana.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
An examination of the link between corporate governance and organizational performance in the Nigerian banking sector
This paper examined the link between corporate governance and organisational performance in the banking industry. The objectives of this study were to investigate the significant difference between corporate governance practices and organisational performance and also to examine whether corporate governance variables used in this study were predictors of or were associated with organisational performance in the banking sector in Nigeria. The study employed survey research design. The subjects were employees of five banks in Oyo, Oyo State, Nigeria. Primary data was obtained through questionnaires to get opinions of employees in the five banks. Five hypotheses were formulated and tested using Correlation Analysis, Regression Analysis, and T-test. The findings showed that there was a significant difference between Corporate Governance practices and Organizational Performance. It was also shown that corporate governance policies, and Shareholder Right and responsibilities jointly predicted Organizational Performance. In addition, it was shown that there was significant relationship between Shareholder right and responsibilities and Organizational performance. Lastly, research found that corporate governance policies and corporate governance practices jointly predicted Organizational Performance. Based on the findings, it was recommended that the management and staff of the banks should make it a point of duty to understand the concept of corporate governance and carry along the various stakeholders with a view to improving organizational performance.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
Chaos Theory and its Complexity and Role in the Analyzing of Policy Networks
Network approach for policy-making emphasizes on dependence of government, organizations, groups and people who are in policy-making domain. This essay wants to explain the concept of networks and policy networks and analyzes the effect of chaos theory and its complexity and role in policy networks, too. The chaos theory learns us; organizations which are in border of order and chaos, are more successful. Organizations will be destroyed when they have a lot of order and don't have any flexibility. Organizations which are in the border of order and chaos can increase their flexibility by making changes in work's methods and using of different work's shapes and this flexibility lets them for compatibility with environmental changes. Finally, this essay will consider three kinds of future orientations in policy networks which consist of; rational choice, analysis of network and case study.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
Key Factors of Competitiveness: A case of Textile Industry of Pakistan
This paper is focused on finding out the key determinants of competitiveness in the textile sector, with special reference to Pakistan. Researcher has conducted a survey that is designed to use financial side, productivity side, supply side, and demand side determinants to measure firms’ level Competitiveness. Primary data was collected at five point Likert scale for 145 Listed Textile Companies at Karachi Stock Exchange (KSE). Collected data was then analyzed by using the SEM statistical tool to find out the key components of competitiveness and the rate of interdependency between the dependent and independent variables. The result shows that financial and demand side determinants having a greater positive impact on the competitiveness. Research also suggests that the improvements in financial as well as capital markets to keep the edge along with the more efforts to improve the productivity and supply side can improve the firm’s level competitiveness.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]
Management education in India-an agenda for reform
The paper highlights the weaknesses of the Indian Management Education System. After an in-depth study of the system, the issues that have been surfaced are- over production of management graduates, recklessness in meeting the quality requirements, lack of research facilities, student interface and attention to specialization specific niche concepts. It has also been found that in majority of B-Schools, Entrepreneurship stands no meaning and they follow poor admission procedures. This is an indicative of the fact that inclusive growth is still a dream for India and will remain for a long time to come. However, an immense potential for radical change can help fructify the suggested model- “MERT”, which is holistic and modern in approach and lively in practice. It shall try to uplift the Management Education System by bringing about an initiative for inclusive growth of the industry. The acronym MERT stands for Management Education Reform Triangle.
Please Login using your Registered Email ID and Password to download this PDF.
This article is not included in your organization's subscription.The requested content cannot be downloaded.Please contact Journal office.Click the Close button to further process.
[PDF]