Marketing

In fierce competition of airline industry, due to sensitive nature and vital rule of crisis management, viability of companies in this industry is highly depended on skillful handling of crisis situations. The aim of this study is to first determine the different strategies of airline companies in dealing with crisis situations in Iran and then to identify the effect of Customer's perception of danger on repurchase intention for Iran's airline industry. Data obtained from 500 survey questionnaire were analyzed using the structural equation modeling (SEM). The results revealed that Denial has a significantly negative effect on Customer's perception of danger. Involuntary product recall has a significantly negative effect on Customer's perception of danger. Voluntary product recall has a significantly positive effect on Customer's perception of danger. Supper effort has a significantly positive effect on Customer's perception of danger. Customer's perception of danger has a significantly positive effect on Repurchase intentions. In addition results show that Denial was the best negative predictor of their Customer's perception of danger and Supper effort was the best positive predictor of Customer's perception of danger.

Innovative dehydration methods are being developed by the food technology sector to increase shelf life, cut waste, and promote sustainability. Marketing of dehydrated processed products play a crucial role in effective integral marketing and profitability in market functionaries. The following research outlook was studied to find the market performance and profitability parameters. The objectives analysed were, to study the marketing parameters and marketing channels for different dehydrated products and to study the marketing profitability ratios and efficiency goals for dehydrated processed products. The conclusions of the study said that the marketing cost in total was Rs.222378.38 for Ginger granules, Rs. 60497 for Mango cheeks and Rs. 58170 Tomato flakes. The study had given a clear picture that adopted channel is beneficial and effective for marketing of dehydrated processed products.

We are exposed to countless commercial messages every day persuading us to buy brand name products, creating images for us to adopt, and convincing us that we need and want more. Because of this, it is important to carefully examine advertisements to determine exactly what they are saying. This has been realised by the regulatory and enforcement agencies that there is lack of awareness and resultantly understanding amongst the consumers; of the deceptiveness of the claims shown in the advertisements. This is the reason that most of the Indian consumers not even claim their rights and the violations on the part of the advertisers go unnoticed and unheard. So it is necessary to analyse different regulatory mechanism and their efficacy. The paper examines the Laws and Regulations relating advertisement prevailing nationally and internationally. First part of the paper discusses different authorities scrutinizing the advertisement in various countries including USA, Japan and UK. In the second part of the paper various laws and regulations controlling the malpractices by the marketers have been discussed the third and the last part of the paper concentrates upon the principles laid down in some of the landmark cases.

This study aims to see the effect of price, service quality, promotion and the relationship between benefits on customer loyalty and satisfaction as an intervening variable to see how loyalty is given to consumers. The sampling technique used is the Accidental sampling method.The data collection technique is to collect data directly with the field method (field research) in which the questionnaire is distributed directly to consumers of Toko usaha muda represented by 120 respondents.

Corporate social responsibility encompasses a wide range of issues ranging from business ethics, corporate governance, and socially responsible business practice to environmental sustainability and community engagement. CSR is an idea whereby companies integrate their social and environmental commitment in line with their economic development within an interaction with stakeholders. Company committed on improving the quality of life of its workforce as well as local community and society in general. The issue of CSR is gaining interest around the world since 1950’s, where academicians and practitioners have been consolidating the research in this area. In Malaysia, CSR issues recently begin applied and measured by companies. This paper analyzes the evolution of the CSR concept and presenting various definitions from literature together with Malaysian banking institutions definitions. This article aims to shed some light on the how banking institution in Malaysia defines CSR and perform their CSR activities.

The evolution of doing business has drastically changed over the decades. The inclination of the organisation towards customer orientation has made the customers the prime focus of the 21st century marketing strategies. The concept is not limited to just selling but it has more to do with after sale performance. With the changing scenario of business, the concept of marketing has taken turn right from production concept to the very existing marketing concept. With the advent of digital era the offering style has changed and companies are ready to go extra miles to retain as well as gather new customer base.The study focuses on marketing strategies followed by different existing organisation in three different phases i.e. (1950-1970, 1971-2000, 2001-existing) to understand changing dynamics of market demands. The objective of the study is to find out the position of the organisation in the existing market through BCG and Pareto principle and also depicting the life cycle of the models of the cars. The study comprises of secondary research and also focuses on several marketing strategies i.e. BCG (Boston Consultancy Group), Pareto principle, PLC Graph. The study will help to evaluate the organisation’s position in the market through BCG and it will help in understanding the adaptability of the organisation. As a result, the study will give a broader view of the changing business scenario through a variety of factors.

Branding plays a pivotal role for the success of any Industry. There are certain factors which are vital for effective Branding Strategies. To dig out these factors is the crying need for the survival and success of any industry. The study has been conducted to explore the factors which influence effective branding strategies for the success of Pakistan Apparel industry. I decided to use a questionnaire survey because it is a prevailing method used vastly by social science, management, and marketing researchers. For this study 300 questionnaires were sent to different respondents out of which 261 I received. As fewer professional & staff of Apparel industry has been selected so the results will be inferred based on the respondents of these companies while all other organizations of this industry were not included in the study and since we don’t have government organizations for this industry so government organizations perspective not included in this study. Considering the importance of branding in Apparel Industry of Pakistan, marketing professionals have to understand the factors which influence branding in the Apparel Industry of Pakistan which ultimately not only give fruit full long term successful results for the textile industry, organizations, to the economy but also gives recognition to Pakistani textile products in the international & local Market. The relevant literature will show the factors which influence branding strategies for the long term success of Apparel Industry of Pakistan. This topic is under researched so, the current investigation will contribute to improve the understanding on significant issues.

Sensitivity to environmental issues shifts consumer behavior towards supporting the growth and diffusion of green marketing and environmental conscious consumer behavior including consumer preference for greener technology, increase in demand for greener products and greater acceptance of green packaging. Consumers do express strong concerns for the environment, but their attitudes are often not reflected in consumption practices and these attitudes need to be explicitly studied. Results indicate that young consumers concern on green packaging product through the elements of reuse, reduce, recycle and refill. The elements of reuse and refill come most due to economic reasons. This finding emphasizes that the increasing importance environmental dimension in product packaging which consist of ethics, behaviors and attitudes can be blended together with economic advantage. We also propose that the attention in environmental consumer research should be shifted from general attitude studies towards the study of actual product choices and benefits to customers.

Pakistan is among the top ten countries in the world with large area under citrus orchards. Punjab province is endowed with one of the best Kinnow varieties of the world and Sargodha district has largest share in area and production. The primary data was collected from two tehsils (revenue units) of Sargodha district, namely Sargodha and Bhalwal. The Value Chain Analysis was performed to investigate the marketing inefficiency of Mandarin trade. The study concluded that by decreasing the number of the intermediaries in both form i.e. open and packed, not only the purchased price of the consumer decreased but also producer received high profit.

Till 1950s the progress in terms of outreach by cooperatives was limited. This led to the Nationalization of Commercial Banks in 1969 and 1980, to step up credit to rural masses and Regional Rural Banks (RRBs) in mid-1970s . hence the credit architecture consisted basically of cooperatives, commercial banks and regional rural banks. Further NABARD set up in 1982 , further as a part of Financial Inclusion, other financial concepts such as Self Help Groups, Micro Finance Institutions etc. are now being working at both Urban and Rural levels. Added to this the revival Package of Vidyanathan committee (2006), RBI’s efforts in 2007 for providing IT support to UCBs etc. All these support extended to the rural communities clearly indicates the improving financial conditions of the rural communities. These areas have become potential and opportunities waits for bankers to start their business in these areas. The present conceptual paper is an attempt to discover and analyze the threats and opportunities for banking institutions in the present globalized context and to offer a reinvented model, which makes the bankers viable and profitable to conduct business in these areas.