The effectiveness of Face-to-Face interaction in establishment of SME Brand personality
This study aims to determine on the effectiveness of face to face interaction in establishment of SME brand personality. It helps to extend the understanding on effectiveness of face to face interaction, and important element in establishment of SME brand personality. To date, there have been minimal studies conducted on brand personality of SME restaurant either brand personality has been acknowledged by several service marketing researchers to have a great influence on consumer behaviors in various aspects such as consumer favorite and usage. Therefore from the data presented in this study, it can be expected that the findings can benefit both the industrial community and the academia by giving a new source of ideas and information. This study also adopted the variables that were used in web interaction by Bernard Jaworski and Jeffry F. Rayport (2001) to implement it to the face to face interaction. Future research should focus on the similar study of effectiveness of face to face interaction in fast food industry and others service sectors.
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The impact of enterpreunerial motivation toward business performance among SMEs in creative industry
This paper explores the impact of entrepreneurial motivation towards business performance in SMEs in creative industry. The paper further identified four variables in entrepreneurial motivation that relate to the business performance, there are need for achievement, self-efficacy, locus of control and risk-taking. Entrepreneurial motivation is an asset especially for those who are involved in small and medium enterprises in the creative industry. Artists or business founder as the main player in the creative industry, where they should think entrepreneurially in a context of global challenge today. A good arts producers should not only think about the artistic value in their product, but they also should emphasize on how to utilize the strategic resources to fulfill consumer needs effectively in the competitive market. Entrepreneurial motivation becomes a crucial value to make a good business performance among arts founder of SME in creative industry.
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The Outreach of Islamic Rural Banks in Indonesia
This paper shows the empirical evidence about the outreach of Islamic Rural banks in the term of six aspects: depth, breadth, scope, worth, cost and length. This study reveals that the outreach of Islamic rural banks have already increased and better for four aspects: depth, breadth, scope and length. Furthermore, this study recommends several policies in terms of strengthening aspects of regulation, socialization, competitiveness and human resources aspect.
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Trading in the Volta clam, Galatea paradoxa in the Lower Volta Basin of Ghana
The study was conducted in Denu, Keta and Sogakope towns all in the lower Volta Region of Ghana to elicit information on the socio-economic status and constrains of fisherwomen involved in the Volta Clam, fishery. Majority of the respondents aged between 30 to 35 years. 26% had Junior School and 2% have had Tertiary education. Majority of the women in the clam business do not have access to credit facilities. Fisherwomen had difficulty in harvesting and processing because they use crude methods. Extension services should target women to help equip them with new knowledge and technologies in Clam trade.
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Using Integrated Geophysical Method in groundwater exploration in the Nkoranza- South District, Ghana.
Water resources development has been identified as crucial to the control and eradication of communicable diseases and more importantly the well-being of the population. Adequate and sustainable source of ground water can be obtained by geophysical methods. Integrated geophysical methods involving electromagnetic and electrical resistivity methods have been carried out to delineate groundwater potential and locate drilling sites for boreholes in four communities in the Nkoranza South District. The electromagnetic method was used for profiling to identify anomaly conductive sites for further investigation using the vertical Electrical Sounding (VES) technique. Interpretation of the VES data revealed a weathered/ fractured zone at a maximum depth of 25.5 m which are potential aquifer zones.
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Viewers opinion about soft drinks advertisements -an empirical study with special reference to Pepsi in Coimbatore city
An advertisement is a form of persuasive communication with the public. The communication is usually sided, in one direction from the advertiser and to the public. The member of the public are free to respond to it in their own way, the responses is at an individual or family level. There is little or no dialogue with the public, advertising forces itself upon the public. At the same time, especially in a democracy with a market economy, such communication is required so that intelligent choices are made. Advertising is the promotion of a product or service and is extremely pervasive in contemporary society. To maximize sales, companies will pay a premium for wide exposure through the mass media. Advertising space is common, but not restricted to these realms; billboards, public transportation, movies (product placement), schools, clothing, even bathroom stalls carry ads and the industry is constantly finding new ways to advertise.
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What an acute abdomen can conceal in children?
Cystic malformations of the biliary tract are rare congenital conditions estimated at about 1/2,000,000 births. It is a condition that can lead to serious complications such as angiocholitis, chronic pancreatitis, progressive biliary cirrhosis, portal hypertension or biliary lithiasis. Its spontaneous perforation is one of the few complications, first described by Weber in 1934. Reported to us the case of an 18-month-old boy admitted for sub-occlusive syndrome with biliary peritonitis. An ultrasound scan was performed showing abdominal effusion with communicating cystic formation of the biliary tract associated with a sub-capsular effusion of the liver confirmed by a CT scan. The procedure consisted of a peritoneal toilet with a redon drain at the perforation level and a subhepatic drain without excision of the cyst. The patient was readmitted 6 months after this incident for final treatment.
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“Latah” phenomenon: a review within Malay Culture and Islamic Spiritual
This paper discussed regarding latah phenomenon in communication practice. The objectives of this review is to identify the causes and the implication to the people who having it, either it is a Malay culture or in Islamic practice. Modern studies viewed latah phenomenon as a emotional behavior that happen involuntarily .A serious form of this behaviour can gave a deep impact till they can do abnormal thing extremely. Latah behaviour are belief to be associated with neuron function, psychology and cultru-bound.Varies definition by Psychologists and Physician to define latah for example psychosis, hysterical psychosis, arctic hysteria, reactive psychosis, startle reaction, fright neurosis, hypnosis state and psycho dramatic shamanic. Latah behaviour did not show the true personality of the effected person. Studies showed latah behaviour found in south east Asian especially in Malays. Islamic prospective describes latah as syatahat. Syatahat phenomenon happened to Sufism experts such as Mahyudin Ibnu Arabi, Al-Hallaj dan Abu Yazid Bustamitr had created a polemics among Islamic religious. The Islamic experts’ from Sunnites member did not accepts this Sufism views due to latah problem.
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“Left superior vena cava”- embryological basis and its clinical significance
The term Coarctation can be defined as the stricture or narrowing of the aorta, it affects both child and adult, but is seen mostly in children. Coarctation can be either be preductal or postductal. Depending on the severity of the condition and the time of diagnosisthe treatment can be determined in an individual.Identifying this condition very early in life is also beneficial to the patient even though there would be a few complications that would be faced depending on the form of treatment one choses. The present study aimed to understand the embryological basis and its clinical significance.
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A case study of Sentiment Analysis of Twitter Data
The purpose of this research is to classify sentiment of Twitter messages. We present a novel approach for automatically classifying the sentiment of Twitter messages. These messages are classified as either positive or negative. This is useful for consumers who want to do research on the user sentiment for products before purchase, or companies that want to monitor the public sentiment of their brands. Known supervised learning algorithms as support vector machines and Maximum Entropy are used to create a prediction model. Before the prediction model created, the data has pre-processed by using some properties of data such as username, hyperlink, and multiple occurrence of character in order to reduce feature space and achieve high accuracy.
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