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Brand name play a vital role when people look for products to purchase, use and to evaluate before they buy or dispose of products and services in which they expect will satisfy their wants and needs. In the present scenario companies use consumer driven approaches to substantiate their abilities to satisfy the countless emerging needs and wants of the modern consumer. Amongst these consumer driven approaches, branding has emerged as one of the crucial activities required in the building of a loyal customer base and the creation of an effective brand image. Consumers want to associate themselves with certain brands and this makes a large influence on their buying behavior . Understanding consumers’ behaviour is a crucial factor in the companies’ success around the world. Brand is a combination of name, symbol and design. Brands represent the customer’s perceptions and opinion about performance of the product. The powerful brand is which resides in the mind of the consumer. Brands differ in the amount of power and worth they have in the market place .The purpose of this paper is to analyze role of brand name when people take a purchase decision, especially in the purchase of car. The objective is to identify if buyers of passenger cars consider the brand name as an important cue while evaluating different alternatives.

Ductal carcinoma is a rare tumor, which accounts for 1 to 3% of all malignant salivary gland tumors primarily affecting middle-aged men with a high potential for metastasis. In salivary gland neoplasms, rhabdoid cells are not commonly seen. We report the case of a 58-year-old man, who presented a mass of the left cheek evolving for 3 months, who underwent an exofacial parotidectomy, the extemporaneous histopathological analysis of the specimen revealed a ductal carcinoma with rhabdoid features. We completed by a total conservative parotidectomy of the facial nerve. Salivary duct carcinoma with rhabdoid features should be distinguished from malignant lymphoma, malignant melanoma, and myogenic sarcomas. Transformation to ductal carcinoma with rhabdoid features has occurred in metastatic lesions. Treatment was based on extensive carcinological resection with postoperative radiotherapy with regular follow-up.

The noninfectious disease, diabetes increases the risk of the infectious disease TB. In developing countries TB remains a major cause of mortality and in these countries the prevalence rate of diabetes in increasing rapidly. In this study, totally 1200 number of TB clinic attendees were included and blindly screened for the diabetes. Random blood sugar was checked for the selected population. Blood samples were tested by glucometer. Out of 1200 TB clinic attendees, diabetes was diagnosed with 750 patients (63%). From our study, we conclude that the TB clinic attendees are at high risk and showing high percentage of DM. We also suggest that the danger of the co-existence of TB and DM should be explored and to be taught to the society especially to the TB clinic attendees to ensure the effective treatment.

Data aggregation system is the majority sensible technique for wireless sensor networks. It reduce a large amount of communication. To screen announcement during aggregation homomorphism encryptions have been practical in previous be taught. So the enciphered data can be aggregated algebraically without decryption. Although data aggregation could considerably reduce broadcast, it is defenseless to some attacks. However, these schemes failed to satisfy multi-application surroundings. The main drawback of these scheme is that, it become insecure in case a number of sensor nodes are compromised. Also, these scheme do not provide secure counting. Thus, it is suffer due to unauthorized aggregation attacks. An alternative move toward for this problem is to collective encrypted messages in a straight line from SN, thereby avoid the forgery of aggregate result. To end these drawbacks, we propose a new hidden data aggregation system called CDAMA, provide CDA connecting multiple groups. It is extensive from homomorphism community encryption system. There are three contributions in the proposed system. First, it is intended a multi-application surroundings. Next, it mitigates the crash of compromising attack in single request environments. Compared with conservative schemes, CDAMA mitigates the collision of compromise SN from beginning to end the construction of manifold groups. It reduces the damage from illegal aggregations.

The present study was carried out to investigate the effect of key word method on the retention rate of Iranian EFL learners. Thus far, the studies on the efficiency of key-word method, as a strategy of vocabulary learning, have indicated mixed results, and reached no conclusive findings. To carry out the study, 40 students were chosen from among university students registered for English classes in Isfahan University. They were all pretested to make sure that they did not know the target words that were supposed to be taught in order to find out their retention rates. All the learners were divided into two groups: one key-word method group (KWMG) and one rehearsal method group (RMG). The same set of words was taught to both groups. For the first group, we used key-word method and we let the students to choose and use their own key words, which would lead to deeper processing of information, in order to enhance long term retention. For the second group only rehearsing of the new words was used. At the end of experiment, two tests were administered: one immediate test to check out their short term retention and one delayed post test to measure their long-term recall. The results of the study have shown no significant difference in short term retention but with regard to long-term retention, the Key-word method group students outperformed the rehearsal group. In addition, in a semi- structured interview with key word method group students, it was revealed that they show a great interest in the method, and maintained that they would opt for the method when memorizing other words.

In this study, the effects of seven nanofilm types on organoleptic properties have been investigated and microbial counts of packed volume bread have been studied. Packed of volume bread has been evaluated due to 21 days at three temperatures. Microbial counting was done in 5°C, 20°C and 35°C in fourteenth day. The results analysis indicated that the main factors such as film type, storage temperature and duration had significant effect on the bread staling rate. The lowest and highest staling rate was observed at SC3 film and control regular respectively. With the increasing nanosilver percentage, the total number of microbes declined. In three temperatures greatest number of total germs and mold was related to the control regular. Lowest and the most number of total molds and microbes was found in 5°C and 35°C respectively. Therefore, the SC3 hybrid nanofilm, has been recognized as the best film for keeping bread more fresh.

The menace of industrial pollution has been haunting the human world in the past several decades by causing different types of pollution. Agricultural sector in Nepal is severely affected by the direct discharge of untreated effluents on the agriculture land. This paper focuses to analyze the effect of industrial effluents on soil by measuring different physico-chemical parameters. Discharge of industrial effluents into the soil causes to change the physico-chemical and biological profile of the soil. Physico-chemical parameters like pH, electrical conductivity, alkalinity, acidity, moisture, organic matter, water holding capacity, specific gravity, texture, nitrogen, phosphorus and potassium were analyzed. The study revealed the negative impact of industrial effluents in the soil. Various parameters were found badly affected, which were different from the normal range of the fertile soil. Excessive accumulation of organic matters has changed the alkalinity of the soil. The alkalinity was found maximum in the soil near to soap industries. Irregular distribution of micronutrients (nitrogen, phosphorus, and potassium) was found in the present study.

In the setting of this article on the inventory of the Ichtyofaune of the Ndjale lake that pulls his/her/its specificity of the surge of the Kasuku river in territory from kibombo in the Maniema;, the investigatings have been led during the artisanal fishing while using the nets, the cannons and the palangres as contraptions of fishing in two stations: Dongo and Gabon during one year of April 2018 to March 2019. Them TO the descended of our investigatings on the Ichtyofaune of the Ndjale lake in the Maniema; he/it clears himself/itself that this lake contains 4 orders, 15 families, 20 kinds and 20 species of which most abundant in term of strength by decreasing order are: the Mormyridaes represented by (Marcusenius morii; and Gnatonemus sp); the Mockokidaes represented by (Synodontis sp), lesClaroteidae (Chrysichtys nigodigitatus), the Clariidaes (Clarias Cichlidae gariepinus),les (Hemichromus elongatus and Tilapia sp) and the Channidaes (Parachanna obscura). The specific wealth is of 20 recorded species, the équitabilité inter station is of 0 ,69 for Dongo against 0,74 to Gabon. These results on the whole, confirm that the biodiversity of the Ndjale lake is raised and rich of the species. To the total 41825 individuals have been captured in the two retained stations, of which 41,9% to Dongos and 58 ,1% in Gabon; - The season of rainy appears more favorable to the capture and present more of strength of fish captured that the dry season for all disconcerted species 63% against 37% of the total strength; - The weights vary from a species to the other of Heterotis niloticus 5grs to 1950grs, but the average is in the interval of 7 to 1650 grs, - The species having presented the most elevated weights are in the decreasing order: the Chrysichthyses nigrodigitatus (1650 grs), Citharinus gibbosus(900grs), (890 grs), Mormyrops deliciosus (640grs), Parachanna obscura (600grs), Polypterus spp and Malapterirus bennenensis (460grs) each and the Distichodus fasciolatus (415grs). All other present the weakest weights lower to 200 gr in spite of their important strengths in the two stations and in all season. - The size: the variation goes from 35 to 670 mm and the middle values of the size are understood on the whole between 46mm and 435mm. The Chrysichthys presents the most elevated size (435mm); follow-up of Polypterus sp (360mm), Malapterirus bennenensis (345mm), Parachanna obscura (260mm), Mormyrops deliciosus (232mm), Hepsetus adoe (210 mm) and Citharinus gibbosus (206mm). The other also presented some sizes in spite of their strengths very important. While comparing the weight and the sizes, he/it notices himself/itself that these two factors are not proportional for all captured species. - Concerning the spatio-temporal distribution, he/it clears himself/itself that the species are present all 'year in all two stations, but to very different frequencies following the months of the year; and the rarest species are: Mormyrops deliciousus, during every month of the year, and absent in December; The Auchenoglamus punctatus: especially appears as rare during several months of the year in the Dongo station; - The Heterotis niloticus, is all year round less present to the Gabon station that in the Dongo station; - The Polypterus sp: is rare and sometimes absent during some months of the year (January, fervier and March) especially to the Gabon station; - The Malapterirus very rare bennenensis in Dongo but more frequent to the Gabon station; - The Distichodus fasciolatus, present all year round but, less represented in term of strength; and the Schilbe sp: absent all year round in Dongo but rarely present to the Gabon station and represent the weakest efficient of the all species counted in the Ndjale lake.

The main objective of the present work is to conduct the computational study of steady flow through the air intake system of a multicylinder SI engine. The CAD geometry of the air intake system of the multi cylinder in line engine was created. Two modification on the induction side one with circular cross section (Path A) and another with rectangular cross section (Path B) were carried out. All the three models are simulated using ANSYS FLUENT, CFD code for the computational study, steady state flow conduction was assumed and the analysis is carried out assuming the intake air flows steady into the system at mean piston speed of the engine. Flow field is predicted by solving the Navier strokes equation and the turbulence is modelled using k-? RNG model. Good agreement is observed from predicted result.

Rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. The predominantly rural character of India’s national economy is reflected in the very high proportion of its population living in rural area’With more than 700 million people living in rural areas, in some 5,80,000 villages, about two—third of its workforce was engaged in agriculture and allied activities with a contribution of 29 percent of India’s Gross Domestic Product (GDP), India’s economy is predominantly rural in character. India’s economy can be thought of as comprising of two main sectors, namely, the Rural Sector and the Urban Sector. The Rural sector is composed of two main sub sectors i.e. the agricultural sub sector and the non— agricultural sub sector For the past decade, business visionaries have argued that these people, dubbed the “Base of the Pyramid”, make up an enormous, untapped market. Some of the world's biggest, savviest corporations have aimed to address their basic needs — by selling them everything from clean water to electricity and from FMCG to consumer durables. “Improving the lives of billions of people at the bottom of the economic pyramid is a noble endeavour. It can also be a profitable one.” C.K. Prahlad. The paper studies the changing scenario of Indian rural markets and implies some suggestions in improving the marketing strategy in rural selling and market promotion. This paper is an attempt to provide some mettle solutions to these challenges as it studies and follows some successful rural marketing strategies of modern times. This is particular in context of rural sales strategies rural promotion mix.