Archives-December 

Environment is the sum of all social, economical, biological, physical (or) chemical factors which constitute the surroundings of Organisms. Due to global warming, green house gas emissions, pollution, and energy crisis, world is facing a severe threat of being a very difficult place to live in. Therefore, the marketers need to include a green approach in framing the marketing programs/ strategies. With regards to this the marketers now have to go green. It means that due care must be taken while framing the marketing plans, strategies and policies so as to prevent the environment and nature from any harm caused due to its operations not only today but also in future. Few business firms have also started turning ‘green’ and embracing green marketing practices to comply with green pressures and environmental legislation. According to Kangis (1992), green marketing must be more than either a green way of marketing, or the marketing of so-called green products. Green has to refer both to the method and to the product. This is why the very idea of green marketing needs considerable development and analysis, with rules and integrity in economic, scientific, academic and ethical terms. Consumers too have become more ecologically conscious and have started demanding green products, giving rise to a movement which has been dubbed as ‘green consumerism’. The outcome of this paper may trigger the minds of readers and marketer to give a thought current market Scenario and explores the challenges and opportunities businesses have with green marketing.

India is large population country; approximately 12.6 billion live in India. More population of India approximately 70% live in villages. So manufacturer huge focused on rural market. With more type of promotion manufacturer penetrate in this market. They clearly know that more sale generate more revenue. Now buyer /consumer are more conscious about product so they purchase anything very carefully. FMCGs (Fast moving consumer goods) are very short in life like daily uses thing like Beverages, bakery, sugar, detergent soap. FMCG are also called by consumer packaged goods. Although FMCGs product are non-durable goods buyer don’t think so much for purchase it. But presence of lot of competitor in this market, Buyer is always aware what he or she going to purchase. Buyer behavior and perception is very much affected on product. The objective of this paper analyze to buyer behavior towards FMCG product in rural markets. The paper also highlights the major FMCG products used by the consumers.

Quercetin is a phenolic compound that exhibits strong antioxidant activity and they are widely found in onion (Allium cepa). The concentration of quercetin in the onion of different species or different date of purchase varies within the range of 185-634mg/ kg of fresh onion. The naturally occurring quercetins in the onion are appeared in glucose conjugate forms such as quercetin-4?-O-?-glycopyranoside, quercetin-3,4?-O-?-diglycopyranoside, and quercetin -3,7,4?-O-?-triglycopyranoside. The attachment of glucose on the molecule of quercetin has brought to two adverse effects: i) Decrease of the antioxidant activity. ii) Limit the human intestinal absorption upon oral consumption. Previous studies have suggested several methods to remove the glucose from the molecule of quercetin including the strong acid hydrolysis, organic acid hydrolysis, enzymatic hydrolysis and lactic acid fermentation.

The present study deals with the performance and comparison between two architecture in neural networks namely perceptron neural networks and feed forward neural networks. This networks help to identify the particular species of olive ridley sea turtle. The existing algorithm in training the images faces many difficulties such as time delay in training the images and also improper learning rate in the ANN. To overcome this problems the new algorithm is developed were training is made with both perceptron and feed forward neural networks. Initially 8 images were trained and these images consisting of four main features which includes length, breadth, color and shape. These trained images are processed for performance analysis to make effective identification of olive ridley sea turtle.

We are very happy to announce that from 30th November 2015, Dr. Aditya Pratap Singh has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Medical Sciences. Dr. Aditya Pratap Singh working as Assistant Professor in SMS Medical College, Jaipur. The appointment of Dr. Aditya Pratap Singh as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com.

We are very happy to announce that from 18th May 2016, Dr. C.M.Velu has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Computer Science. Dr. C.M.Velu working as Professor and HOD, Datta Kala Group of Institutions, Pune. The appointment of Dr. C.M.Velu as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com.

We are very happy to announce that from 22nd January 2016, Dr. Dibya Prakash Rai has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Physics. Dr. Dibya Prakash Rai working as Assistant Professor, Department of Physics, Pachhunga University College, Aizawl, Mizoram, India. The appointment of Dr. Dibya Prakash Rai as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com.

We are very happy to announce that from 22nd March 2016, Dr.G.Suseendran has joined the team of Elixir Editorial Advisory Board. He/She will carry a special responsibility for dealing with manuscripts based on Information Technology. Dr.G.Suseendran working as Assistant Professor, School of Computing Sciences, Department of Information Technology, Vels University, Pallavaram, Chennai, Tamilnadu, India. The appointment of Dr.G.Suseendran as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to elixirpublishers@gmail.com.

We are very happy to announce that from 12^th May 2015, Dr. Recep Benzer has joined the team of Elixir Editorial Advisory Board. He will carry a special responsibility for dealing with manuscripts based on Computer Engineering and Information System. Dr. Recep Benzer currently working as Teaching Staff, Science Institute Forenscis Computer Engineering, Gazi University, Ankara, Turkey. The appointment of Dr. Recep Benzer as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. 

We are very happy to announce that from 21st March 2015, Dr.Ahmed Kadhim Hussein has joined the team of Elixir Editorial Advisory Board. He will carry a special responsibility for dealing with manuscripts based on Pharmaceutics. Dr.Ahmed Kadhim Hussein currently working as Assistant Professor, Department of Mechanical Engineering, College of Engineering, University of Babylon, Republic of Iraq. The appointment of Dr.Ahmed Kadhim Hussein as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal.