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The issue of luxury consumption has received a great deal of interest among marketing scholars. However, little is known about how to optimize the market and manage consumer expectations with regard to this specific consumption context. Therefore, this study provides insights into how branding cues and need for uniqueness shape consumer luxury purchase intentions. Empirical data were collected by a questionnaire distributed toluxury furniture stores. The empirical results indicated that brand origin, brand image and need for uniqueness all have a significantly positive effect on consumer luxury purchase intentions. Moreover, brand image and brand origin were found to be a significant moderator between consumer’s need for uniqueness and luxury purchase intentions. The authors explore implications for theory and practice.

The paper reflects, machine designed and developed by authors that suit medium sized farmer and farm industrialist holding only few acres of land. It has been designed and developed by CMERI, Durgapur, India, in collaboration with NIF(National Innovation Foundation, Ahmedabad, India). A number of crops i.e., wheat, and pulse like soybean, gram have been successfully reaped(harvested), and, concurrently the m/c is ready to undergo reliability&feasibility trial/inspection/check, desired for an Agri Machinery. It will be indigenously get checked for Nation wide R&D standard. The system is designed by inculcating years of expertise in this stream. There is a keen observation by designer to simplify assembling/disassembly and maintenance/ operations/ of picker reel, cutter link & blade, roll & push type auger and simplest possible bevel PTO. This prototype is a foolproof machine, designed with consideration of global knowhow of scientific mechanisms of this stream. The basic research work has been done thoroughly by selecting adequate technology and scientific calculations in all the assemblies and critical parts e.g. pivots, mounting bearing are analyzed through readymade CAD software as very firmness and strength is desirable. Maximum spare parts have been preferred IS standard (ready stock found vigorously). Right from selecting end support bearing of reel-the foremost unit, Pitmanless tumble and knife link of cutter unit, dowel pin of cross auger(the screw to roll&push the cut crop), and bevel gear&pinion of PTO unit, Indian standards are followed thoroughly. At each and every point while design of various devices in this machine, care has been taken for economy, simplicity and life span into consideration (the value addition). As it is a vital need of the farmers and agriculturists (farm experts), one thing has been fully kept in mind that we should confirm to reliability by judging robustness/longevity of various units, its ease and simplicity while operation and maintenance. Finally, this device could be easily fabricated by a small enterprise, as scientific knowhow is available with the authors. It has been predicted to save final labour, being minimized in the field. Maximum spares parts(more than 70%) can be found as ready stock in the market for running a medium or small scale enterprise.

Human resource excellence is a comprehensive framework of pivotal values, criteria and superior indices in all aspects of organizational human resources, and helps manager identify their strength and weakness by continuous assessing of activities, trends, processes and human resource outcomes in order to plan for improvement. In this case, HR excellence models are appropriate for assessing the performance of an organization, by which organizations can compare their performance with competitors on national and international scale. Present research is intended to assess HR excellence in Niroo Mohareke Company based on PD model. The statistical population and sample is senior HR managers and consultants of this company. To collect data HR excellence questionnaires was used, and alpha Cronbach coefficient was used for final estimation (?= 0.92). After the questionnaires were handed and collected, the obtained information was analyzed using descriptive and inferential methods. All five HR excellence criteria were evaluated using independent T Student test, correlated T Student test and Friedman test. The findings suggest that all PD criteria are not in a favorable situation, which the least interest is in strategic and personnel planning criterion and the biggest gap between existing and favorable situations correspond to personnel and leadership, respectively.

Groundwater chemical behaviors in various locations are one of the most dynamic fields of research in the present world. In the present study, groundwater sampling was conducted with an aim to assess the groundwater chemistry and to compare the water types using piper and Chadha´s plots. Groundwater chemistry was assessed and natural processes are identified as the controlling factors of hydrochemistry. Piper and Chadha´s diagram was created for comparing the results of water types. Majority of the samples were behaved in more or less same way except few samples. The prominent type was Ca-Mg-Cl type of water in both methods. However, a slight variation was observed in the Na-Cl type of water. Easily accessible software’s to plot is the Chadha´s diagram major advantage observed

Magnesium plays important roles in physiological function of the body organs because magnesium is an essential mineral. Present study was to determine magnesium levels in serum of fifty pulmonary tuberculosis patients and fifty controls magnesium was determined using a Hitachi atomic absorption spectrophotometer (Tokyo, Japan). Magnesium level was significantly decreased in pulmonary tuberculosis patients as compared with the controls. In order to better understand the role of magnesium in pulmonary tuberculosis further clinical studies are required

Image provides an important way for medical studies. The objective of the paper is to delineate the imaging process from graph theory with computer. The aim of digital image processing is to seek for the better methods and technologies on image process by noise riding, strengthening, restoring, dividing, extracting and so on based on computer. The main facts including the development of computer science, mathematics science and the increasing of application requirements on medical science, environmental science, industry and so on. Graph theory of computer provides a basic method and process for imaging process.

We are very happy to announce that from 26th February 2013, Mr.Nader Naghshbandi has joined the team of Elixir Editorial Advisory Board. He will carry a special responsibility for dealing with manuscripts based on Human Resource Accounting. Mr.Nader Naghshbandi is currently working as Janardan Rai Nagar Rajasthan Vidyapeeth University, Udaipur-India. The appointment of Mr.Nader Naghshbandi as member Editorial Advisory Board strengthens the links and will make it easier for prospective authors to establish contact with the journal. Please send any expressions of interest to chiefeditor@elixirjournal.org. Sincerely Editor-in-Chief

The climate of Bihar remains warm and humid for most part of the year. Regular visit of flood and drought along with fluch factors as high level of illiteracy, socioeconomic backwardness and use of primitive agronomic practices in field and storage enhance mycotoxin risk in Bihar drastically. 75 samples of 15 common drug plants were collected from different flood prone districts of Bihar. Vital parts, used for medicinal purposes, of these plants were chemically analysed for the natural occurrence of mycotoxins in them. Most samples contained mycotoxin as a natural contaminant. Among the mycotoxins, aflatoxins occurred most frequently. Other mycotoxins reported to be present were ochratoxin, citrinin, zearalenone and fumonisin. These mycotoxins are very harmful to both man and animals. Some of these mycotoxins are carcinogenic, mutagenic and/or teratogenic. This is a matter of great concern as these plants are used for the preparation of traditional medicines. Treatment of one disease will be the unintentelyded cause of another which is still more dangerous. The problem needs our serious attention.

The aims of this presentation are two folds, in initial stage, the presenter would like to shed light on the philosophy of second language learning, and how different philosophers have tried to explain the aim or purpose of second language acquisition, the second part includes the emergence of output hypothesis, and the reasons why this hypothesis emerged, and finally how this hypothesis has been modified during these two decades.

The purpose of the study was to predict the playing ability in Kabaddi from selected Anthropometrical, Physical, physiological and psychological variables among College level Players. One hundred and twenty six male inter collegiate Kabaddi players were randomly selected from various colleges in Tamilnadu state, India and their age ranged between 18 and 28 years. The subjects had past playing experience of at least three years in Kabaddi and only those who represented their respective college teams were taken as subjects. A series of anthropometrical measurements was carried out on each participant. These included Standing height measured by Stadiometer; Body weight measured by weighing machine, Two Length measurements - Arm length, Leg length, measured by Lufkin Anthropometric Tape. The data were collected by following standard testing protocol of International Society for the Advancement of Kinanthropometry. Physical fitness components were measured by the following tests. Speed were assessed by 50 meter dash, Flexibility assessed by Sit and reach test, Leg explosive strength assessed by Standing broad jump, Muscular power assessed by Modified sit – ups and Muscular endurance assessed by 2.4 km run. The Physiological parameters namely Resting heart rate by Digitalized heart rate monitor, Peak expiratory flow rate was assessed by Peak flow meter and Breath holding time was assessed by Manual nose clip method.