Marketing

This study is based on the primary data with of 300 sample respondents from SHG women’s operating at Khammam district, Telangana, From time immemorial mans endeavour has been for the upliftment can enrichment of society in recent times the single most important contributing to this advancement has been industrialization by bringing about social and economic development of the society. Industrialization can be achieved both by collective and individual efforts which are two different forms of entrepreneurship. Entrepreneurs and entrepreneurship. The objective this study is to make a comprehensive note on Group entrepreneurship among SHG Women in Khammam District and an attempt also made the problems and opportunities to Group entrepreneurship in today’s knowledge based economy.

Knowledge management is a process that helps organizations to find important information, select, organize and publish them; and it’s a proficiency that will be necessary for actions like solving problems, dynamic learning, decision making. Knowledge management can improve a wide range of organization performance properties by enabling company to more intelligent performance, but it’s not enough alone; because knowledge management to be useful needs undertaking staff to organization and their job, that accept the knowledge management process with spirit and heart and perform it(Wiig, 1999:14). With considering the importance of this topic, the current discussion will study the relation between knowledge management and professional commitment of staff at a petroleum company in the south of Iran. Formation of this study was based on this question that with considering the importance of professional commitment and organizational commitment of staff, what the relation between knowledge management and professional commitment and organizational commitment of staff is. The tools of data collection in order to knowledge management evaluation is the 21 questions questionnaire of Proset et al., to evaluation of professional commitment and organizational commitment, that’s combination and native 27 questions questionnaire of Allen and Meyer et al.; the stability of professional commitment and organizational commitment obtained 83% and the stability of knowledge management evaluation was 0.87 and because of being Kronbakh alpha of questionnaires both more than 0.7, both questionnaires had obligatory stability. To determine being normal, the data obtained of Colmogroph -Smirnoph was applied and confirmed the results of being normal test. Hypothesizes of the study were examined by performing of Spearman correlation test and their significant and positive effects were proved, this means that knowledge management totally has a direct and significant relation with organizational commitment and professional commitment.

The women entrepreneurship development is influenced by many complicated factors including economical, social, cultural and physiological prevailing in the society. Keeping this in view, the present study focused on the motivating factors influencing women entrepreneurship and these identified factors were Autonomy and Adequate Income, Flexible Working Environment, Opportunities to use & develop human capacity, Inducement of Empowerment and growth and Promotion of Societal Responsiveness and moreover, women entrepreneurs were also encountered with certain problems which are discussed in detail in this paper.

E-Banking (also known as On-line banking or Internet banking) refers to doing the financial transactions using the banks website from anywhere in the world. Just by having a computer/laptop with Internet connection the customer can do their financial transactions like transferring money from one account to another account, paying bills like EB Bill, telephone bill, mobile recharge, online purchase etc., Even though the e-banking offers lot of facilities to customers, still customers are facing some of the problems like security issues, loss of password, misuse of funds etc., There were lot of studies conducted to identify the customer perception and satisfaction on e-banking services. The objective of this article is to identify the various empirical studies conducted on customer perception on e-banking by using the literature survey. The outcome of this literature survey is to analyze the areas in which the empirical studies are carried out on customer perception on e-banking and to identify the research gap where the research is not covered so far.

The purpose of writing the current paper is to identify and classify the driving affecting factors on customer relationship management. For measuring customer relationship management, we utilized 6 dimensions includes: knowledge management, technology, top management, personnel, service customizing and system integration. 2 questionnaires for identify and rank factors were designed and after proving their validity and reliability distributed participants. The results of applying Chi Square and Friedman tests show all dimension have positive and meaningful influence on customer relationship management. Finally by applying fuzzy TOPSIS technique, the sub criteria of customer relationship management were ranked in which “Reviewing and changing customers’ activities and other ones to achieve more customer orientation”, “Putting comprehensive information to customers about organizational services” and “Leading executive customer oriented plans by top managers” were selected as the most important sub criteria.

The increasing competition in the business sector requires that teams that are involved in developing the brands come up with brands that consumers can easily differentiate from those of the competitors to make their brand stand out. Football teams rely on fans for their success, providing income through ticket sales, television viewing from proceeds of advertisement and purchasing team branded products. Yet this area remains unexplored in Kenya hence the researchers desire to assess the influence of brand equity on customer satisfaction of football team among universities female fans in Public Universities in Kenya. The specific objective was to examine the influence of perceived quality of a team jersey on customer satisfaction of a football team among female fans in public universities in Kenya. The Ministry of Sports will recognize how the female fans benefit sports and justify higher budgetary allocations for female league. The research study was anchored on the economic theory of discrimination which stipulates that groups are collectively against each other. In this theory men hold a taste for discrimination meaning that there is a disamenity value to women watching football. Hence female fans feel inferior in stadiums to their male counterparts. The study adopted explanatory research design to determine the influence of brand equity on customer satisfaction of a football team. A target population of 1846 respondent was investigated. A sample of 319 was then used for the study. Stratified and snowball sampling techniques were employed. Semi-structured questionnaire was used as instrument of data collection. Content validity was measured through expert judgment while reliability was measured by use of Cronbach’s Alpha coefficient method at p<0.05. The data obtained was analyzed using descriptive and inferential statistics comprising of chi-statistic, multiple regression analysis and Anova. The first objective sought to examine the influence of perceived quality of a team jersey on customer satisfaction of a football team among female fans in public universities in Kenya. A hypothesis was formulated with the assumption of no significant effect. The result shows that the value of test statistic is 21.339. The p-value of the test statistic is p=0.046 since the p-value is less that the chosen level of significance (0.05) null hypothesis was rejected.

Brand name play a vital role when people look for products to purchase, use and to evaluate before they buy or dispose of products and services in which they expect will satisfy their wants and needs. In the present scenario companies use consumer driven approaches to substantiate their abilities to satisfy the countless emerging needs and wants of the modern consumer. Amongst these consumer driven approaches, branding has emerged as one of the crucial activities required in the building of a loyal customer base and the creation of an effective brand image. Consumers want to associate themselves with certain brands and this makes a large influence on their buying behavior . Understanding consumers’ behaviour is a crucial factor in the companies’ success around the world. Brand is a combination of name, symbol and design. Brands represent the customer’s perceptions and opinion about performance of the product. The powerful brand is which resides in the mind of the consumer. Brands differ in the amount of power and worth they have in the market place .The purpose of this paper is to analyze role of brand name when people take a purchase decision, especially in the purchase of car. The objective is to identify if buyers of passenger cars consider the brand name as an important cue while evaluating different alternatives.

Rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. The predominantly rural character of India’s national economy is reflected in the very high proportion of its population living in rural area’With more than 700 million people living in rural areas, in some 5,80,000 villages, about two—third of its workforce was engaged in agriculture and allied activities with a contribution of 29 percent of India’s Gross Domestic Product (GDP), India’s economy is predominantly rural in character. India’s economy can be thought of as comprising of two main sectors, namely, the Rural Sector and the Urban Sector. The Rural sector is composed of two main sub sectors i.e. the agricultural sub sector and the non— agricultural sub sector For the past decade, business visionaries have argued that these people, dubbed the “Base of the Pyramid”, make up an enormous, untapped market. Some of the world's biggest, savviest corporations have aimed to address their basic needs — by selling them everything from clean water to electricity and from FMCG to consumer durables. “Improving the lives of billions of people at the bottom of the economic pyramid is a noble endeavour. It can also be a profitable one.” C.K. Prahlad. The paper studies the changing scenario of Indian rural markets and implies some suggestions in improving the marketing strategy in rural selling and market promotion. This paper is an attempt to provide some mettle solutions to these challenges as it studies and follows some successful rural marketing strategies of modern times. This is particular in context of rural sales strategies rural promotion mix.

This study aims to determine on the effectiveness of face to face interaction in establishment of SME brand personality. It helps to extend the understanding on effectiveness of face to face interaction, and important element in establishment of SME brand personality. To date, there have been minimal studies conducted on brand personality of SME restaurant either brand personality has been acknowledged by several service marketing researchers to have a great influence on consumer behaviors in various aspects such as consumer favorite and usage. Therefore from the data presented in this study, it can be expected that the findings can benefit both the industrial community and the academia by giving a new source of ideas and information. This study also adopted the variables that were used in web interaction by Bernard Jaworski and Jeffry F. Rayport (2001) to implement it to the face to face interaction. Future research should focus on the similar study of effectiveness of face to face interaction in fast food industry and others service sectors.

This paper explores the impact of entrepreneurial motivation towards business performance in SMEs in creative industry. The paper further identified four variables in entrepreneurial motivation that relate to the business performance, there are need for achievement, self-efficacy, locus of control and risk-taking. Entrepreneurial motivation is an asset especially for those who are involved in small and medium enterprises in the creative industry. Artists or business founder as the main player in the creative industry, where they should think entrepreneurially in a context of global challenge today. A good arts producers should not only think about the artistic value in their product, but they also should emphasize on how to utilize the strategic resources to fulfill consumer needs effectively in the competitive market. Entrepreneurial motivation becomes a crucial value to make a good business performance among arts founder of SME in creative industry.