Marketing

With a large population base and untapped market, insurance industry is having big opportunity in India for the domestic as well as foreign investors. Huge untapped population and low market penetration are the two main challenges of the Indian insurance industry. Selling insurance is an important, but challenging work. Marketing of life insurance product is critical and complex for various reasons that include time span, periodicity and potentiality of claims and higher brand switching costs affecting the buying behaviour. In the present scenario, insurance companies are facing problem of transiting from a perceived selling activity to a structured strategic marketing activity. The task of the insurance agent is to convert a suspect into prospect and prospect into LIC customers. The agents have faced various problems in their profession. This paper presents the problems faced by LIC agents while marketing insurance products.

The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. The growth and potential of the sector is being widely acknowledged both in the domestic as well as international forums. India topped AT Kearney’s Global Retail Development Index 2009 for the third consecutive year, retaining its position in the global market as the most preferred retail destination amongst emerging markets. Consumer dynamics in India is changing and the retailers need to take note of this and formulate their strategies and tactics to deliver value to the consumer. This paper investigates modern retail developments and growth of modern formats in this country. We also discuss the challenges and opportunities available to the retailers to succeed in this country.

The world of business technological advances and the speed with which new technologies are created and copied, the loss of geographical advantage resulting from globalization, the shake-up of traditional stable industries as a result of deregulation and the rising power of the consumer and their ability to get what they want, when they want it, from whomever they want. With this in mind, the relationshi8p experience becomes one of the greatest competitive aspects for a business’s survival. Now, that its customers are connecting to the Internet via personal computers, banks envision similar economic advantages by adapting those same internal electronic processes to home use. Today, most large national banks, many regional banks and even smaller banks offer some form of online banking, variously known as PC banking, home banking, electronic banking or Internet banking. Online banking or Internet banking is a term used for performing transactions, payments etc. over the Internet through a bank, credit union or building society's secure website. This allows customers to do their banking outside of bank hours and from anywhere where Internet access is available. This study deals with the E-Banking products and usages for the customers of SBI and their personal profile.

The study on the analysis of information communication technologies uses and perception of its role in cassava marketing in Imo state, Nigeria. Sample sizes of 60 respondents were used for the study. Data were collected through the use of structured questionnaire. The finding revealed that the mean age of the respondents was 51.2 years, about 66.7% of the respondents consist of female marketers, majority (83.3%) of the marketers in the study area were married, the mean household size of the respondents was 6 persons, the mean years spent in school was 9.6 years, the mean marketing experience was 14.2 years. The finding also showed that majority of the marketers (60%) made use of mobile phone as their main ICT tool for cassava marketing. It is therefore recommended that adequate power supply and electricity be provided to enable the farmers utilize their ICT tools.

This article will debates about Religion Pluralism which brought by netted Liberal Islamic group. One of the Religion Pluralism issue is Different Religion Marriage. Though, Liberal group support those concept and using an argumentation from Al-Quran to strengthen their contentions and debates. Moreover, the author brought of firmly and fixed debates from Al-Quran and viewers from Holy Priest in order rejecting that slanders. Lastly, the holy discuss and agree to state for that Different Religion Marriage is a sinful things to practice. It is mentioned and confirmed regarding Al-Quran facts and belief, and no more dispulation of disagree or dissension.

The present study investigates the problem of counterfeiting from consumer’s perspective. Fashion products and accessories like garments and shoes are the products that are mostly counterfeited. The present study profiles the consumers of counterfeit garments and shoes with respect to their demographic determinants such as age, education, income and occupation. Face to face interviews by using mall-intercept method were conducted on 200 consumers in Delhi, India. The findings revealed that students and private sector employees with low disposable income have a positive perception towards counterfeit garments.

This study, entitled "Investigating the Effect of EQ and marketing intelligence on the success of marketplaces in marketing" was conducted with an overall objective and 5 sub-objectives in the Bou_Ali industrial estate of Hamadan in 2013. This research is a descriptive-analytic study in the form of a causal - comparative survey. The research population consists of 180 individuals and includes all the managers and persons in charge of the manufacturing and service factories in Bu Ali industrial estate. The sample size was measured at 123 by Cochran's formula and it was randomly selected. Data were collected through three questionnaires. One standardized Sherring EQ questionnaire with 33 questions and two researcher-made questionnaires for marketing intelligence and marketing success, and were analyzed using SPSS software version 19 and by multivariate regression. Face and content validity of three questionnaires were measured and then assessed by Cronbach's alpha coefficient, which in all questionnaires was 0/70. Results showed that EQ had effect on the success of marketers and marketplace. Accurate results suggest regarding the three factors of the overall success in marketing, analyzing the market, and selecting target markets, the EQ was stronger than the marketing intelligence. But the marketing intelligence functions more strongly than EQ only in two factors: fusion of marketing elements and efforts in marketing

India is one of the fastest growing pharmaceutical markets in the world and has established itself as a key global hub for research & development, manufacturing of raw materials, excipients, intermediates, finished dosage formulations, packaging materials, and clinical trials for both synthetic and biological drugs. This review paper discusses on how Hyderabad which was known as a bulk drug capital transformed in to an emerging pharma global pharma hub. Business friendly government policies, visionary entrepreneurs and a large pool of knowledge base specialized to support industry has transformed Hyderabad a place for many SME’s, Indian & Foreign Multinational Pharma companies.

Regarding the important role of customers in banking industry, this article seeks. Explain "customer loyalty" process in the private banks by submitting a conceptual model and analyzing the effects of the variables of satisfaction trust, commitment and mental image of the bank. It also seeks to investigate the variables of demographic and their effect on customer loyalty. So, along with how the abovementioned variables from loyalty in a bank environment, the managers of the branches of private banks are given the chance to design and perform effective and proper strategies leading to customer loyalty. The statistical populations of the research are the customers of private banks and the data was collected using the questionnaire and also the data has been analyzed using SPSS software. The results of the research show the positive effect of the abovementioned variables on loyalty. Also in this research we came to this conclusion that there is no meaningful difference among customers’ loyalty based on the variables of demographic (gender, age, educational degree and job).

Customer loyalty has become one of the key factors for strong company competitiveness. It has become a matter of concern, for both managers and researchers. Despite the relatively abundant literature on loyalty in Marketing, the notion of loyalty appears to be ambiguous. Our paper proposes a new conceptualization and an attempt to measure the concept of loyalty using a “relational approach”. It apprehends loyalty through customers’ responses towards “critical incidents” in the context of customer-bank relationships. In our research, we represent “critical incidents" by a “punctual dissatisfaction” and a “higher degree of competitiveness offered by competitors”. We use the Structural Equation Model to analyze the survey data given from 729 respondents from banks in Tunisia. The results have revealed five dimensions of customer loyalty: “tolerance of punctual dissatisfaction”, “resistance to competitors’ persuasion”, “integrative negotiation and claims”, “negative word of mouth”, and “opportunism”.