Marketing

Demonetization means stoppage of the particular currency notes of dissemination and replacing it with a new currency note. Demonetization will help to eradicate corruption, black money and terrorism. Recently our country adopted this strategy in order to run that our government has banned 500 and 1000rs notes. The main aim of this study is to know about the effects of demonetization over Employees and students. The data were collected through well structured questionnaire. The source of data was both primary and secondary and the Sample size was 200. Data analysis has been done with a statistical tool like a chi - square test.

The study focused on the marketing performance of Pterocarpus mildbreadii in Ibadan metropolis with a view to identify the socio-economic characteristics of marketers of P. mildbreadii, to estimate costs and returns from marketing of P. mildbreadii and to identify factors influencing the marketing of P. mildbreadii in the study area. The data for the study were collected through the use of structured questionnaires randomly administered to ninety (90) marketers of P. mildbreadii in six (6) selected markets. The result from the study revealed that women (80%) were mainly involved in the marketing of P. mildbreadii being their primary occupation with a higher percentage of the marketers earning above N20, 000 monthly. Profit margin analysis showed that the business is both feasible and viable with the marketing efficiency and rate of return on investment between 1.18-1.90 and 28%-75% respectively. However, marketing of P. mildbreadii in the study area was confronted with some challenges including transportation (52.22%), perishability (14.44%), seasonality (13.33%), poor storage facility (11.11%) and poor market structure (8.90%).

India is the world’s second largest producer of food next to China and has potential of being the biggest with food and agriculture sector. The Food Processing industry is the 5th largest industry in India in terms of production, consumption, export and expected growth. Among the various sectors of Food Processing industry, ready to eat food product industry is growing at the fastest pace of 30 % p.a. There are nearly 100 international, national and local players already operating in industry and equal numbers of players are likely to enter in the market in coming years due to its huge growth potential. Ready to eat food products being product of low involvement category, a little differentiation exists among the product sproduced by various players of the industry so to differentiate their products companies make use of various marketing tools. One of the most prominent tools used in the industry is packaging. The companies make use of various packaging elements to differentiate their products. This study is undertaken to analyze the influence of Nutritional labels like free from trans fat and cholesterol provided on the packages of Namkeens on the perceptions and buying behavior of consumers of Rajkot. To attain the aim of study, a sample of 200 respondents was taken. The research paper is structured into five sections. The first section focuses on the introductory part of the paper. It highlights the international, national and local scenario of Food processing industry. The second section focuses on the aspects like definition of Packaged food, importance and role of packaging in the category and main objectives of the study. The third section discusses the previous studies parallel to the current study. It also highlights how the current study is different from the previous studies. The fourth section reveals how the research has been undertaken. The last section i.e. fifth section narrates the findings of the paper, limitations of the study, policy recommendations and concluding remarks.

Consumer buying behavior is the sum total of a consumer?s attitudes, preferences, intentions, and decisions regarding the consumer?s behavior in the marketplace when purchasing a product or service. Consumer buying behavior is influenced by cultural, social, personal and psychological behavior; these all factors can be understood in detail with an objective to study the consumer buying behavior regarding purchase of readymade garments. The main objective of this paper is to study the textile engineering student awareness during purchasing garments. To achieve this objective a survey was developed and regulated in some university of Bangladesh. Results showed that textile engineering students shows more attention to technical parameters due to their knowledge during purchasing garment.

The paper examines the role of management tools in developing markets to respond to the increased competition. The research design was exploratory in nature whiles the data employed were mainly secondary. Statistical test using frequency tables were used to find out the roles these tools play in developing markets. Findings indicate that managers with average score of 84.2% believe that management tools allows firms to identify what goods and services consumers demand, so that the firm produces exactly what is demanded. Throughout the study, the author focuses on the use of management tools and their roles in developing markets.

Managing the marketing mix makes marketing seem to easy to handle and organize. Marketing is separated from other activities of the firm and delegated to specialists who take care of the analysis, planning and implementation of various marketing tasks, such as market analysis, marketing planning, advertising, sales promotion, sales, pricing, distribution and product packaging. Marketing departments are created to take responsibility for the marketing function of the firm, sometimes together with outside specialists on, for example, market analysis and advertising. Both in the marketing literature and in everyday marketing vocabulary the expression “marketing department”, and organization unit, is used as a synonym for marketing function, which is the process of taking care of the fulfilment of customer needs and desires. However, the organizational approach inherent in the marketing mix management paradigm is not very useful either. The psychological effect on the rest of the organization of a separate marketing department is, in the long run, often devastating to the development of a customer orientation or market orientation in a firm. A marketing orientation with, for example, high-budget advertising campaigns may be developed, but this does not necessarily have much to do with true market orientation and a real appreciation for the needs and desires of the customers. The existence or introduction of such a department may be a trigger that makes everybody else lose whatever little interest in the customers they may have had. The marketing department approach to organizing the marketing function has isolated marketing from design, production, deliveries, technical service, complaints handling, invoicing and other activities of the firm. As a consequence, the rest of the organization has been alienated from marketing. Therefore, it has made it difficult, often even impossible, to turn marketing into the “integrative function” that would provide other departments with the market-related input needed in order to make the organization truly market oriented and reach a stage of “co-ordinated marketing”.

This study is an attempt to understand consumer perception of cause-related marketing compared with sales promotion and sponsorship. Data generated from 308 lecturers in five universities in South Eastern States of Nigeria were validated using Cronbach test, and subsequently used in testing the hypotheses using t-test. The study unveiled that consumers have more positive attitude toward cause-related marketing than sales promotion or sponsorship. Thus, cause-related marketing affords consumers the opportunity to contribute to societal development which sales promotion or sponsorship lacks. Managerial implications of the research findings and conclusion were highlighted in the study.

The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. The growth and potential of the sector is being widely acknowledged both in the domestic as well as international forums. India topped AT Kearney’s Global Retail Development Index 2009 for the third consecutive year, retaining its position in the global market as the most preferred retail destination amongst emerging markets. Consumer dynamics in India is changing and the retailers need to take note of this and formulate their strategies and tactics to deliver value to the consumer. This paper investigates main advantages and disadvantages of modern retail developments and growth of modern formats in this country.

The analysis of this research was on "Impact of branding on brand equity in Pakistan." The key point of this research was to investigate the branding elements that were significant in the development of brand equity and its importance in relation to Pakistan's buyer. Secondary information was collected with the help of the Internet. Primary data was collected by drift questionnaires at several shopping malls in Pakistan to be able to gain profound knowledge of the potential and suitable for research people. SPSS and AMOS were used to analyze accumulated data through discriminative validity, measurement model, reliability, fitness index model, and analysis pathway on factors in the research. The data gathered was assessed in terms of validity using value of Cronbach Alpha through the help of statistical programming software of SPSS, moreover further tests were done using Amos Software. Findings have given an imminent and conclusive result of the brand equity brand impact in the Pakistan result. When analyzing, it was observed that each variable had been significant in influencing the overall brand equity The information congregated provides a beneficial insight in terms of each variable as well as a strong image regarding the concept for future research purpose.

This paper examines twenty-three factors considered important in the selection and patronage of hotels by university lecturers in Abia State, Nigeria. Data were conveniently collected from 285 lecturers in the two government-owned universities in Abia State using self-administered questionnaire containing twenty-three choice statements. Principal component analysis reduced the twenty-three choice items to four factors namely, servicescape, service innovation, spatial layout and service quality. Data were analyzed using ANOVA and multiple regression. The results show that the four factors are important determinants of the choice of hotels by university lecturers in Abia State. Hotel owners and managers were therefore advised to continuously improve servicescape, service innovation, spatial layout and service quality of their hotels for sustainable customer selection and patronage.